Glico Launches New BifiX Yogurt Alpha Commercial Focusing on Energy Consumption

Glico's New BifiX Yogurt Alpha Commercial: A Focus on Energy Consumption

On March 23, 2026, Ezaki Glico Co., Ltd. debuted a new commercial for its functional food, BifiX Yogurt Alpha, aimed specifically at individuals with higher Body Mass Index (BMI). The commercial, titled "BifiX Yogurt Alpha Debuts," will be initially available on the company’s website, later airing across Japan starting April 1.

The new advertisement highlights a critical aspect of daily calorie expenditure: resting metabolic rate, which accounts for approximately 60% of total daily energy consumption. This focus introduces a fresh perspective on energy usage. The ad also emphasizes the dual benefits of BifiX Yogurt Alpha, explained as Japan's first yogurt to boost both resting energy expenditure and aid in body fat reduction.

Key Features of BifiX Yogurt Alpha

The unique formulation of BifiX Yogurt Alpha includes Bifidobacterium BifiX (B.lactisGCL2505) and inulin (a dietary fiber). These ingredients support the growth of beneficial bifidobacteria and short-chain fatty acids in the gut, thereby improving resting energy expenditure and reducing visceral fat and overall body fat in individuals with higher BMIs.

As well, the BifiX Yogurt brand aims to promote health transformation from the gut outward, underscoring its mission of fostering better body health through gut health initiatives.

The New Commercial’s Narrative

The commercial features various scenes depicting daily life, such as someone finishing a morning run and transitioning to desk work, juxtaposed with another person relaxing on the couch post-gym. It asserts the significance of resting metabolic rate, illustrating with graphs showing how around 60% of daily energy expenditure occurs at rest compared to only 30% from physical activity. This clear presentation communicates the importance of calorie burning even during sedentary moments.

Next, the ad showcases how Bifidobacterium BifiX and inulin produce short-chain fatty acids, referencing studies that establish a connection between these elements and increased resting energy expenditure, alongside reductions in body fat among those with higher BMIs.

The commercial concludes with enticing imagery of individuals enjoying BifiX Yogurt Alpha, promoting its delicious taste and the ease of incorporating "dual benefits" into one’s daily routine.

Understanding Resting Energy Expenditure

Resting energy expenditure—illustrated in the ad as activities like working at a PC or lounging on a couch—constitutes about 60% of an individual's total calorie use. This expenditure includes energy utilized during respiration, organ function, and maintaining postures, but tends to decline with age. Thus, heightening resting energy expenditure is crucial for managing weight, along with careful dietary measures and physical activity. The new ad aims to elevate awareness regarding the vital role of resting energy usage in energy management strategies.

Glico’s research involving healthy adults with elevated BMI (25-30) demonstrated that consistent intake of 100 billion units of Bifidobacterium BifiX and 5 grams of inulin over four weeks led to an increase in resting energy consumption. Analyses suggested that this improvement is equivalent to burning an extra 84.4-101.8 kilocalories through exercise, roughly translating to a walking distance of 1,800-3,300 steps or even roughly 18-33 minutes.

Support for Reduction in Body Fat

Moreover, Glico reports successful findings regarding the reduction of abdominal visceral fat and overall fat among individuals with 23-30 BMI through an 8-week trial consuming 100 billion units of Bifidobacterium BifiX coupled with 2 grams of inulin daily over 12 weeks. The commercial emphasizes these findings to explain how BifiX Yogurt Alpha functions as a powerful dual-benefit option for individuals managing their body composition.

Conclusion

Glico strives to maintain its commitment to delivering beneficial probiotics through BifiX Yogurt, which has undergone five years of research and development to ensure both effective health benefits and delicious taste. The company is keen on raising awareness about the role of resting energy expenditure and the remarkable dual effects of its BifiX Yogurt Alpha through various forms of advertising and promotions, inviting everyone to experience these innovations for themselves.

Explore the new BifiX Yogurt Alpha TV commercial:

For further details, visit the BifiX Yogurt brand website and check out their latest promotional campaigns.