#Italy #Veneto #Pasqua Wines #Verona #Amarone

Pasqua Wines Achieves 2024 Impact Hot Prospects Award

In a year of extraordinary significance, Pasqua Wines has been honored with the prestigious 2024 Impact Hot Prospects Award by M. Shanken Communications, a key player in the beverage industry. Celebrating its 100th anniversary, this award marks the first accolade of its kind for Pasqua, recognizing exceptional performance in the competitive U.S. market.

Founded in 1925, Pasqua Wines stands as a distinguished ambassador for Amarone della Valpolicella and wines from the Veneto region. The company has achieved remarkable growth, especially in the U.S. where it experienced nearly 40% growth in 2024, significantly outperforming the overall U.S. wine sector, which contracted. The commendation from Impact, Wine Spectator, and other esteemed publications underline the brand's substantial contributions to the industry.

Historical Context of Recognition

The Impact Hot Prospects Award is reserved for brands demonstrating strong sales growth, market share acquisition, and notable marketing excellence. To qualify, a brand must sell between 50,000 to 200,000 cases in the U.S. and exhibit at least 15% depletion growth for that year, along with consistent annual growth throughout 2022 and 2023. In a milestone year for Pasqua, they concluded 2024 with €63.5 million in revenue, marking a 6% rise compared to the previous year.

Alessandro Pasqua, President of Pasqua Wines USA, expressed profound gratitude for the award, noting, "Our decade-long investment in the U.S. market has been pivotal to our success. Establishing our own importing firm and building a strong local presence has allowed us to respond adeptly to market dynamics." His commitment to living in the U.S. underscores the strategic importance of this market for the brand.

Innovative Strategies and Growth

Pasqua Wines has transformed its operations dramatically in the past decade under new leadership from the founding family’s third generation. Since 2014, the company has made significant investments in various sectors, positioning itself as one of the most dynamic Italian wine brands globally. Utilizing a proximity strategy, Pasqua USA Ltd. has acquired a nuanced understanding of local consumer preferences, bolstered by ongoing investments in innovation.

Riccardo Pasqua, CEO of Pasqua Wines, commented on the company's approach: "Our long-term commitment to quality and creativity sets us apart. We have increasingly integrated our stylistic experimentation efforts, leading to better brand awareness and operational flexibility in the competitive environment. Our wines resonate because we engage meaningfully with our customers utilising style codes distinct to our brand."

The Icons collection, representing the brand's signature wines, showcases Pasqua’s innovative reimagining of traditional Veronese winemaking practices. Their bold and forward-thinking perspective has been validated by their solid financial results and widespread critical acclaim.

Looking Towards the Future

As Pasqua Wines looks toward the future, the 2024 Impact Hot Prospects Award serves as a testament to their unwavering dedication to quality and market innovation. The full list of award winners will be published in the September 2025 edition of Impact Newsletter and reprinted in Market Watch's October issue.

With a celebration of 100 years in the industry, Pasqua Wines continues to shape its narrative, grounded in tradition yet propelled by vision and innovation. Under the stewardship of Umberto Pasqua and his sons, the company is set to explore new horizons in creativity and quality, harmonizing heritage with modernity.