#Japan #Tokyo #Ash Hair #AshRUSH #Daisuke Yamakawa

Ash Holds Its First Internal Forum 'AshRUSH Night'

On June 11, 2026, Ash, a group company of Altegenesis with approximately 370 locations, successfully launched its first internal technical forum named 'AshRUSH Night' at the Arimino Studio in Takadanobaba, Tokyo. This initiative aims to address training challenges inherent in operating multiple salons by facilitating knowledge sharing and skills development among staff. The evening event was attended by around 220 employees, focusing on enhancing sales and expanding possibilities within their roles through eight specialized booths covering cutting-edge techniques, consultations, photography, and makeup.

Purpose of AshRUSH Night

Recognizing the disparity in learning opportunities across various locations, Ash is committed to nurturing a collaborative environment where every stylist, regardless of their store, can enhance their skills. Despite having talented professionals within their ranks, the challenge remains for staff members to engage with unfamiliar areas, often expressing hesitance to take the first step toward participation in shows or creative projects. The creation of 'AshRUSH Night' allows for a relaxed, hands-on learning atmosphere post-business hours, encouraging participation from all staff.

Two Themes for Practical Learning

The forum was strategically divided into two primary themes: 'Enhancing Sales' and 'Expanding Possibilities'. This format was designed to cater to the diverse interests and goals of attendees, allowing them to gain actionable insights applicable to their day-to-day tasks.

Survey Results Reveal High Engagement

Post-event, a survey was conducted with 62 participating staff members. The results highlighted a strong impact:

• - 97% expressed newfound interest in fields they had not previously engaged with. Over half reported feeling very interested (52.5%), while 44.3% felt somewhat interested.
• - The most popular booth was the Consultation segment, indicating a significant desire to improve customer interaction skills. This was followed by balayage and design color techniques, and men's trend perms.
• - A compelling 96% indicated they wish to participate in future events, signaling enthusiasm for ongoing learning within the organization.

Feedback Highlights

Participants shared their positive experiences, stating:

• - “I found the consultation workshop to be incredibly enjoyable, and I learned many applicable skills.” - A staff member.
• - “Witnessing techniques up close sparked my interest even more.” - Feedback from another attendee.
• - “I wished for more time to engage with all the booths, but I valued the opportunity to connect with team members from other stores.” - Comments from an individual participant.

Creating Connections Beyond Technical Skills

The timing of the event, specifically designed to be after-hours, allowed many staff to join comfortably. The proximity of instructors facilitated active discussions and exchanges of ideas, as well as connections among staff from various outlets who seldom interacted. Ash aims to continue fostering this environment where personal growth and relationships flourish alongside technical proficiency.

Organizer's Insights

Daisuke Yamakawa, a franchise owner and key organizer, noted that the very inception of 'AshRUSH Night' stemmed from a recruitment event held earlier in March. The aim was to showcase the potential within the company to beauty students but also revealed a gap in internal communications. He emphasized the importance of periodic events like this to elevate awareness among staff and enhance the overall skill set of Ash as a collective.

With 1,400 employees across the organization, the need to effectively transmit knowledge remains paramount and will guide future endeavors for similar forums.

Event Summary

• - Name: AshRUSH Night
• - Date: June 11, 2026
• - Location: Arimino Studio, Takadanobaba
• - Attendees: 213 staff members
• - Nature: Internal technical forum

Photo Report

Pictures showcasing the event's activities and booths to emphasize interactions and learning experiences will be included here.

About Ash Inc.

Headquarters: 231-0031 Kanagawa, Yokohama, Naka Ward, Bandai-cho 1-2-12, VORT Yokohama Kannai III 8F
Founded: July 1, 2006
Web: ash-hair.com

About Altegenesis Co., Ltd.

Headquarters: 231-0028 Kanagawa, Yokohama, Naka Ward, Okubo-cho 1-4-1, Altemarine Wave Building 5F
Founded: January 11, 2022
Web: artegenesis.com

This initiative not only empowers individual staff growth but simultaneously enhances the overall service quality provided to clients across all Ash locations.