#USA #San Francisco #Dining Experience #FiRE + iCE

FiRE + iCE Opens New Location in San Francisco

In an exciting development for food lovers in the Bay Area, FiRE + iCE has announced the grand opening of its newest location at the iconic Pier 39. This interactive grill and bar promises to offer a unique dining experience that invites guests to unleash their culinary creativity. Scheduled to be unveiled on July 9, 2025, this new venture will bring delightful flair to the San Francisco dining scene, building on the success of its previous locations in Boston, Anaheim, and South Lake Tahoe.

Kacee Colter, the owner of FiRE + iCE, expressed her enthusiasm about this new venture, highlighting the vibrant culture of San Francisco as an ideal backdrop for their innovative concept. The restaurant is designed not just to serve food, but to create an immersive experience where diners can personalize their own meals, catering to a variety of dietary preferences including vegetarian, vegan, and gluten-free options. This flexibility makes it a perfect choice for families and large groups, each member of which can select their preferred ingredients.

At FiRE + iCE, the interactive experience is at the forefront. Diners choose from an expansive range of fresh ingredients, including meats, vegetables, and sauces, and then watch as skilled chefs transform these selections into mouth-watering dishes right before their eyes. Unlike traditional dining establishments, the spotlight here is on the guest’s creativity.

“When guests come to FiRE + iCE, they're not just selecting food; they're crafting their own unique meals,” Colter explained. “Our goal is to foster a communal atmosphere where everyone, regardless of dietary needs, can find something delicious and share in the excitement of the cooking process.”

Located on the bustling Pier 39, the restaurant boasts stunning views of the Golden Gate Bridge and Alcatraz Island, making it not only a dining destination but also a beautiful spot for visitors looking to soak in the iconic sights of San Francisco. The space features a modern design intended to enhance the dining experience, allowing for both intimate gatherings and larger celebrations.

Currently, FiRE + iCE San Francisco is open daily from 11 a.m. to 10 p.m., offering a range of delicious options for lunch and dinner. To celebrate the grand opening, a ceremonial ribbon-cutting will be held in coordination with the San Francisco Chamber of Commerce, inviting the local community to partake in the festivities and enjoy a preview of the unique all-you-can-eat experience.

Founded on the principles of diversity and customization, FiRE + iCE has quickly become a favorite for those seeking not just a meal, but an adventure. With each visit, guests have the chance to explore new combinations of flavors and dishes, ensuring that no two dining experiences are the same.

As it opens its doors in San Francisco, FiRE + iCE continues its mission to redefine dining by centering on interactivity and personalization, all within a vibrant and welcoming atmosphere.

For more details on this exciting new venue and to view the menu, visit their official site at FiRE + iCE.