#Japan #Tokyo #BAKE INC. #CAKE.TOKYO #Izumo Matcha

Bringing Local Flavors into Sweet Treats: The 'Izumo Matcha Tigre'

In an exciting new development, BAKE INC., a leading confectionery company based in Tokyo, launches a delightful new product as part of its innovative project, 'Hito Kuchi no Fuukei'. This initiative aims to showcase the unique flavors and stories of Japan’s diverse regions. From February 1, 2026, the online store BAKE the ONLINE will offer the exquisite 'Izumo Matcha Tigre', highlighting the rich cultural heritage and culinary excellence of Shimane Prefecture.

The Essence of Izumo Matcha

The star ingredient of the Izumo Matcha Tigre is sourced from Tosui-en, a prestigious tea garden that has been cultivating high-quality Izumo Matcha since the Meiji era (over 100 years). Located in the beautiful Izumo region of Shimane, this area has long been famous for its tea production, building a culture around tea that connects people and enhances their daily lives.

Shimane's unique climate, known for its frequent cloudy days, plays a crucial role in producing matcha with vibrant colors and deep umami flavors. The limited sunlight helps to nurture tea leaves that are not only visually stunning but also rich in taste. The blend used in the Izumo Matcha, primarily the Saemidori variety, is expertly crafted to achieve a delicate balance of flavor, minimizing bitterness while maximizing freshness.

Crafting the 'Tigre' - A Unique Confection

The term 'Tigre' refers to a moist, rich French confection, often featuring a chocolate center enveloped within a financier-style batter. The Izumo Matcha Tigre embodies this concept perfectly, offering a delightful experience with every bite. This sweet treat melds the moist texture with the refreshing, aromatic notes of matcha, allowing the consumers to indulge in a taste that reflects the calm landscapes of Izumo.

Moreover, the Izumo Matcha Tigre is not just a dessert but a medium to convey the serene nature and rich stories behind the Izumo region. With each nibble, the intricate flavors whisk you away to the picturesque scenes of this tranquil Japanese locale.

Product Overview

• - Product Name: Izumo Matcha Tigre (3 pieces)
• - Origin: Featuring premium matcha from Tosui-en
• - Price: 1,188 JPY (tax included)
• - Sales Period: Available from February 1, 2026, to April 30, 2026
• - Purchase Location: Official online store BAKE the ONLINE

The 'Hito Kuchi no Fuukei' Project

The 'Hito Kuchi no Fuukei' project aims to connect people with regional ingredients in a meaningful way through sweets. It reflects BAKE's commitment to not only delivering delicious treats but also sharing the cultural narratives that accompany them. Over the years, CAKE.TOKYO has conducted extensive research, accumulating more than 160 interviews annually, to ensure that the stories behind these sweets are captured and shared effectively.

The goal is to infuse the experience of enjoying a sweet treat with the essence of the local landscape, the tales of its people, and the love poured into every creation.

About CAKE.TOKYO

CAKE.TOKYO is a web media platform focus on sweets, dedicated to exploring the stories behind every delicacy. Their commitment to uncovering the rich narratives related to various confections sets them apart. Through on-site observations and firsthand tasting experiences, CAKE.TOKYO aims to deliver the deep-seated cultural meanings tied to the sweets of Japan, ensuring a profound connection between the product and the consumer.

For anyone interested in exploring the nuances of Japanese sweets and the artistry behind them, this project is a must-follow!

For updates on the Izumo Matcha Tigre, stay tuned for our official article to be published on February 1!