T&S to Showcase Immersive Experiences at Content Tokyo 2025 Expo

T&S, a leading innovative tech company based in Shibuya, Tokyo, is set to participate in the "Content Tokyo 2025 Immersive Technology Expo," taking place at Tokyo Big Sight from July 2 to 4, 2025. This event promises to be a hub for transformative experiences across various industries with T&S taking the lead with its immersive XR (Virtual Reality, Augmented Reality, and Mixed Reality) technologies.

The company is focused on creating unique experiences by utilizing a combination of immersive technology and generative AI in spatial design. T&S aims to provide tailored experiences that cater to different industries and purposes. Their approach integrates the entire process from planning and production to operational execution, ensuring that they not only deliver optimal outcomes but also create unparalleled value for their clients.

Experience the Creative Process

At the expo, visitors will have the chance to engage with T&S’s creative process through a hands-on experience titled "A Virtual Journey through Production Flow." Attendees will see, touch, and enjoy various immersive presentations, allowing them to feel the essence of the THINK AND SENSE creative process.

The showcase will feature several exciting installations:

1. DIVE into RACING
Experience the thrill of racing with an immersive driving simulation that engages visual, auditory, and tactile senses. The renowned Fuji Speedway has been recreated in a 3D model, offering an adrenaline-pumping race simulation. This installation previously wowed audiences at the "Overnight Fest #FUJI 24H" in a large dome tent and will now be enjoyed on compact driving simulators at the expo.
Check out the reference here.

2. AI-generated Experience Proposals
This hands-on installation allows participants to create concept art through an AI-driven process, covering video production, spatial design, and branding. Participants will engage with AI tools that guide them from reference collection to final concept art, providing insights into the workflow of creative production.

3. Mixed Reality Experience
T&S will showcase an immersive dome content segment from the "DIVE into RACING" series. Participants will experience high-quality visual feedback in a near-production scenario using Apple Vision Pro to verify aesthetic aspects of visuals created under actual conditions.

4. Ambience Operation
Attendees will interact with T&S’s innovative "Ambience" operation tool, designed for spatial production. Visitors can intuitively operate LED lighting and transparent displays, simulating real-time environmental manipulation and enhancing their understanding of spatial design methodologies.
Reference examples can be found here.

5. Daily Talk Show at 14:00
Join T&S's CEO Shigeki Inaba and Shogo Wada, CEO of Biko Giken, as they unveil insights about their new strategic partnership. They will discuss the incorporation of T&S’s digital technologies with Biko Giken’s unique transparent metal designs to create groundbreaking experiences. This 10-minute session will feature lively discussions about this partnership and future developments.
Learn more about the partnership release.

Event Details

- Event Name: Content Tokyo 2025 - Immersive Technology Expo
- Dates: July 2-4, 2025, 10:00 to 17:00 daily
- Entry Fee: Free (registration via the official website required)
- Venue: Tokyo Big Sight, West Exhibition Hall
- Booth Number: 7-22
- Visit the Official Content Tokyo Website: Content Tokyo

Conclusion

Step into the world of dynamic experiences that promise to leave a lasting impression. Join us and explore potential collaborations that can birth innovative immersive events and experiences. Feel free to reach out for inquiries about co-creation opportunities with T&S.

About T&S

T&S blends various technologies such as XR, immersive design, and generative AI to deliver memorable experiences tailored for promotions, spatial design, and real-world events. They embody a co-creation approach that emphasizes collaboration with clients and a diverse production capability that ensures an unmatched customer experience across all sectors.

- Official T&S Website: T&S
- THINK AND SENSE Past Works: THINK AND SENSE
- Follow Us on Instagram: Instagram
- Follow Us on X (Twitter): X

About Biko Giken

Biko Giken specializes in enhancing the design and sophistication of products by adding intricate patterns through polishing techniques on metal and resin materials. They are a rare processing company in Japan that employs light reflection and brilliance as aesthetic elements in their offerings, primarily used in luxury vehicle interiors, home appliance name plates, truck bodies, and exterior facades of retail spaces.

- Official Biko Giken Website: Biko Giken
- Follow Biko Giken on Instagram: Biko Giken Instagram
- Follow Biko Giken on X (Twitter): Biko Giken X

For further inquiries regarding this announcement, please contact:
Public Relations, T&S Co., Ltd.
Phone: 03-5428-4733
Contact: Nagase (pr@t8s.co.jp / 080-7579-8798)
Inquiry Form

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