PLEATSMAMA Makes Its First Appearance at Lumine Shinjuku with an Exclusive Pop-Up Store!

PLEATSMAMA's First Pop-Up Store at Lumine Shinjuku

Exciting news for fashion enthusiasts! The renowned sustainable fashion brand PLEATSMAMA is set to debut its first-ever pop-up store at Lumine Shinjuku, located on the 2nd floor of Gallery 1, from March 26th to April 5th, 2026. This limited-time event promises an impressive showcase of the latest collection as well as some exciting promotions for visitors!

Founded by Wang Jong-mi, PLEATSMAMA emphasizes eco-friendly practices and style, establishing its presence in Japan initially with a successful pop-up at Isetan Shinjuku in 2024. Following that, the brand expanded to more locations, receiving positive feedback from customers at venues like Daimaru Kobe and Namba Parks. With this pop-up at Lumine Shinjuku, PLEATSMAMA aims to further its expansion in the Japanese market.

Featured Collections

At this exclusive event, visitors will be treated to the Polka Dot Bag collection, making its much-anticipated debut. Additionally, the signature Bow series featuring New Bow Bag, Big Bow Bag, and New Bow Backpack, will also be available in fresh colors introduced this spring. This diverse lineup is designed to cater to every individual's style and needs.

To celebrate its inaugural event at Lumine Shinjuku, PLEATSMAMA is offering promotional discounts:

- 𝗙𝗢𝗟𝗟𝗢𝗪 & 𝗚𝗘𝗧 𝟭𝟬% 𝗢𝗙𝗙: Attendees can follow the official Instagram account at the venue to enjoy an immediate 10% discount and receive a special sticker.
- 𝗕𝗨𝗬 𝟮+ 𝗚𝗘𝗧 𝟭𝟬% 𝗢𝗙𝗙: Customers purchasing two or more items will qualify for a 10% discount off their total bill.

Note that the discounts can be combined, and gifts will be available on a first-come, first-served basis.

Last Year's Event Highlight

The last pop-up store at Shibuya Scramble Square was a star-studded affair, featuring prominent actress Atsuko Maeda (@atsuko_maeda_official). Attendees were able to experience the functionality and design of PLEATSMAMA's bags firsthand, including participating in a special curation event titled Find My PLEATS, where they could select bags that matched their travel styles.

Event Details

- Event Duration: March 26 - April 5, 2026
- Location: Lumine Shinjuku, 2F Gallery 1, Shinjuku, Tokyo (1-1-5 Nishi-Shinjuku)
- Operating Hours: 11:00 AM - 9:00 PM

At its core, PLEATSMAMA represents a commitment to sustainability without sacrificing fashion. The brand's ethos focuses on creating stylish bags from recycled materials, such as recovered PET bottles and discarded fishing nets, emphasizing a zero-waste production process. Their utilization of 3D knitting technology minimizes waste during manufacturing, allowing them to produce both aesthetically pleasing and environmentally friendly products.

Since launching its first pleated bags in 2017, PLEATSMAMA has continuously evolved in materials and technology. The Return for Rebirth project introduced recycled threads derived from PET bottles, while innovations like the Zero Black Edition showcase their commitment to lower environmental impact.

As PLEATSMAMA continues to grow its brand presence, engaging in international fashion exhibitions like TRANOÏ TOKYO and CIFF underlines its aspiration to become a global player in the sustainable fashion space.

For more information, you can visit PLEATSMAMA's official websites and social media channels:

Feel free to reach out to NOVA Corporation for any inquiries at [email protected].