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Webinar on Strengthening Trust and Safety in the Digital Economy

S&P Global Market Intelligence, in partnership with Trua, is set to host an enlightening webinar focused on the pressing need to enhance trust and safety within today's rapidly evolving digital economy. As businesses increasingly rely on customer data to provide personalized experiences, the importance of data integrity, privacy, and security cannot be overstated. This event, titled ‘Strengthening Trust & Safety in Today’s Digital Economy’, will feature prominent figures such as Sheryl Kingstone and Stuart Vaeth, who will lead discussions on critical topics related to customer trust, data verification, and the balance between user experience and security measures.

The Importance of Trust in the Digital Age

In an era where every interaction generates data, customers are more aware of their privacy and security. With increasing concerns about how personal information is handled, trust has become a major currency in the digital ecosystem. Sheryl Kingstone, head of experiences and media at S&P Global Market Intelligence, will bring her expertise in customer experiences to the forefront, emphasizing that trust is not just a necessity but a strategic advantage in today's market. Her insights will shed light on how fostering stronger relationships with customers can lead to better engagement and loyalty.

Meanwhile, Stuart Vaeth, a senior vice president at Trua, will discuss innovative identity verification solutions. With a vast background in digital identity and secure authentication, Vaeth will demonstrate how Trua is transforming identity verification, making it more efficient and reliable. The discussion will delve into the growing significance of first-party data verification, a method where information shared by customers is utilized to enhance transparency and user control. As companies strive for greater engagement, nurturing trust in these relationships becomes paramount.

Bridging the Gap Between Experience and Security

One of the main hurdles businesses face today is the dichotomy between customer experience (CX) and security concerns. While CX teams prioritize user satisfaction and seamless interactions, security teams focus on minimizing risks and protecting sensitive information. The webinar will unpack this tension and explore practical solutions that can help unify these often-competing objectives, leading to safer, more personalized customer experiences.

Key topics include:

• - The impact of evolving data privacy challenges and the rise in AI-driven threats on enterprise strategies to safeguard personally identifiable information (PII).
• - How integrated identity verification solutions leveraging biometric, biographic, and background data can create reusable digital assets.
• - Navigating the balance between delivering a frictionless user experience and maintaining stringent security measures that protect stakeholders.

The Future of Digital Economy: Trust as a Strategy

Additionally, the webinar will highlight the importance of transparency in the privacy landscape. By examining current practices and the need for innovation in customer engagement, S&P Global and Trua aim to guide participants toward leveraging trust as a key strategic advantage. In a world where consumers demand more control and clarity, organizations have an opportunity to stand out by creating secure, personalized, and customer-centric experiences.

Details of the Webinar

When: Wednesday, June 4, 2025
Time: 12 p.m. ET
Registration: Participants can register for this free event through the provided link.

The insights shared during this webinar are expected to resonate deeply across industries, particularly among those in financial services and healthcare sectors where trust is vital for operational success. As organizations take steps toward embracing innovative trust solutions, the collaboration between S&P Global and Trua represents a significant advancement in the ongoing pursuit of a secure digital economy.