Exclusive BT21 2026 Happy Bag Launches in Japan for Fans of Plush Collections

Exciting News for Plush Toy Enthusiasts!

LINE Friends Japan, headquartered in Shinagawa, Tokyo, has just unveiled the BT21 2026 Happy Bag, a must-have for all plush toy collectors. This limited edition bag is part of the globally popular character franchise, BT21, which was co-created by the global superstar group BTS and LINE FRIENDS. The Happy Bag is released every December and is known for its engaging content, making it a highly anticipated item each year.

What's Inside the BT21 Happy Bag?

This year, the Happy Bag revolves around the theme “Sleepy Time with Your Plush Friends.” The lineup features six exclusive items, all designed with original artwork portraying the beloved BT21 characters in cute pajamas. With a retail value of 15,000 yen, it is available for the incredible price of 7,777 yen. Each of the seven BT21 characters has its own bag, allowing customers to choose their favorite one.

Included Characters:

- KOYA
- RJ
- SHOOKY
- MANG
- CHIMMY
- TATA
- COOKY

Unique Item Features

The charming mascot plushies, clad in their pajamas, are irresistibly cute, and each comes with unique functionalities:

- The quilted bag boasts a sleek exterior for easy carrying, while the interior is lined with a whimsical sleepy pattern. An elastic pocket at the front conveniently secures the mascot, allowing for a delightful display as if it’s peeking out from a cozy blanket.
- Customers can personalize their bags using an included acrylic keychain and badge, making it a fun and customized accessory.
- The tissue box cover transforms into a cozy bed, perfect for laying the plush toys down and arranging them in a relaxing setup.
- The eye mask, featuring the same design as the mascot, adds a playful twist—users can mirror the charming expressions of their plush toys.

These items are not just designed for aesthetics; they blend functionality with a whimsical charm that will enrich daily life.

Bonus Gifts

As an added incentive, each purchase comes with a colorful original handkerchief, with one of six designs included at random. For those shopping at the LINE FRIENDS online store or the Shibuya store, there’s a special offer to receive 1 to 2 additional products, potentially enabling collectors to acquire up to nine items total in some combinations, such as plushies and socks.

Where to Buy

The BT21 2026 Happy Bag is now available at the following locations:

- LINE FRIENDS SQUARE Official Online Store
- LINE FRIENDS SQUARE SHIBUYA: Available from December 19
- Loft Stores: Available at 19 select locations including Ikebukuro, Shinjuku, Umeda, and more.
- Sogo Hiroshima Store: Available from December 17 to January 4, during the “PLAY LINE FRIENDS” event.

Live Streaming Highlights

Leading up to the release, a live stream on platforms like YouTube received enthusiastic responses. Viewers praised features such as the ability to secure the mascot in the pocket, expressing desires to share sleeping moments with their favorite characters, and highlighting the bag's suitability as a perfect gift. The archived live stream captures these sentiments and is accessible via the special promotional page.

Discover More About BT21

For further details about BT21 and its fascinating universe, check out the official channels:

Conclusion

LINE Friends has cemented its place in global pop culture, with over 200 million users enjoying its characters through the popular LINE app. As a testament to its success, BT21 continues to thrive, capturing the hearts of a diverse fan base across the globe. With popular items like the 2026 Happy Bag, fans can indulge in their love for plush toys and the captivating world of BT21.