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Addressing an Overlooked Issue

In a striking revelation from a recent survey, 40.4% of women reported concerns about odors emanating from their bralettes. With more than half of these respondents stating that they have hesitated to wear their bralettes due to smell, it's evident that this issue is far more common than previously thought.

The findings point out that many women are particularly conscious of smells after sweating, whether during exercise or at the end of a long workday. Among the odor-prone areas, the chest pad was flagged as a significant source of concern, underscoring the need for innovations in bralette design.

The Demand for Solutions

Notably, 85% of women who expressed odor concerns indicated a need for effective solutions. While 47.4% attempt to combat unpleasant smells through laundry techniques, a considerable 37.6% either wish to address the issue but feel unable to do so or have resigned themselves to it. This shows a strong desire for improvement in existing options.

Responses from survey participants revealed various frustrations, including:

• - Thick, moisture-retaining fabrics that trap odors.
• - Persistent scents of sweat even after washing.
• - Specific issues arising with parts of the bralette like the padding and elastic bands, which tend to retain smells.

Despite attempts at remedies like soaking and hand washing, nearly half of respondents feel dissatisfied with the results, leading to a less-than-ideal experience.

Understanding the Root Cause

So why do bralettes develop these odors?
The accumulation of sweat and oil within the fabric promotes bacterial growth, resulting in those unwanted smells. Because of their fitted nature, bralettes are particularly susceptible to trapping moisture and odors.

A developer from the Deoest® line explained:

“Accumulation of sweat and oils is generally recognized as the cause of odors. While using hot water and bleach may provide short-term relief, residual oils can remain buried deep in the fibers, making complete odor removal virtually impossible.”

The New Solution: Deoest® Bralette

In response to the growing understanding of women's challenges with bralette odors, the new Odor-Eliminating Bralette with French Sleeves launches on April 23, 2025. This bralette is specifically designed to address the very issues that the survey highlighted.

Advanced Odor Control

Leveraging innovative technology, the Deoest® bralette actively absorbs and breaks down odor-causing substances. With a dual-action mechanism utilizing ceramics for absorption and metal ions for decomposition, the bralette can neutralize a diverse range of odors—including sweat, oil, and musty scents—in as little as 30 seconds, effectively removing over 80% of odor compounds.

The design incorporates odor-resistant materials and structures, such as:

• - Odor-resistant fabric extending across the chest pad.
• - Antimicrobial and odor-reducing sweat pads under the arms.
• - A fully odor-resistant inner lining for maximum comfort.

Comfort and Fit

Comfort is paramount with this new bralette; it utilizes a soft stretch fabric with a high cotton blend for a smooth touch against the skin. The addition of a power mesh and underband ensures a flattering bust line without sacrificing ease of movement. The perfect balance of comfort and structure allows wearers to feel confident and beautiful throughout their day.

The Philosophy Behind Deoest®

Deoest® aims to alleviate frustration caused by odor concerns, providing women with the freedom to enjoy their lives without hesitation. The new bralette design is rooted in real feedback from customers, emphasizing the importance of both functionality and comfort. The durable odor-eliminating properties of the fabric will endure through many washes, ensuring long-term satisfaction.

As women juggle the demands of their busy lives, Deoest® hopes to give them the reliable solution they need to remain confident and at ease.

Product Details

• - Release Date: April 23, 2025
• - Availability: Official online store, Rakuten, Amazon
• - Product Link: Deoest Bralette

About Deoest®

Inspired by a commitment to tackle odors across various scenarios, Seiren Co., Ltd. initiated its development of high-performance deodorizing products in 2005 under the guidance of Dr. Hiroki Oomoe from Hiroshima University. Employing nano-level ceramic technology for absorption and metal ion technology for decomposition, the Deoest® line excels in providing effective odor solutions that are durable and comfortable. Since its launch, numerous products have been introduced that marry effectiveness with user comfort, ensuring tailored solutions for every scenario.

For further inquiries on sales or media releases, you can contact Seiren Co., Ltd. via their store website or customer support.