FamilyMart has recently expanded its online shopping platform, Famima Online, introducing a special collaboration with the renowned Okinawa-based beer brand, Orion Beer. The launch of merchandise, including unique T-shirts and towels, aims to provide customers with a taste of local Okinawa culture right at their fingertips.
On May 20, 2025, Famima Online kicked off the pre-order for two distinct products: the Orion Beer Collab T-shirt and the Orion Beer Collab Face Towel. These items are part of a larger initiative to showcase regional goods under the 'Local FamilyMart' theme, which highlights the hidden gems from various prefectures across Japan. This initiative aligns with the company's commitment to customer satisfaction and engagement by offering fun and unique products.
Collaborative Merchandise Details:
- - Orion Beer × FamilyMart T-shirt
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Price: 2,728 yen (tax included 3,000 yen)
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Pre-order Start Date: May 20, 2025, at 10:00 AM
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Expected Delivery Date: July 25 to July 31, 2025
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Description: This T-shirt features a vibrant design that prominently displays the Orion Beer logo and a playful print of ‘Famippe’, the official mascot of FamilyMart, dressed in a bright hibiscus-patterned shirt. Made from high-quality materials, the T-shirt is designed for durability and comfort, ensuring it remains a staple in your wardrobe. Available sizes include M, L, and XL.
- - Orion Beer × FamilyMart Face Towel
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Price: 1,819 yen (tax included 2,000 yen)
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Pre-order Start Date: May 20, 2025, at 10:00 AM
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Expected Delivery Date: July 25 to July 31, 2025
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Description: This stylish face towel showcases the Orion Beer logo against the backdrop of a traditional Okinawa red-tile roof design. Perfect for everyday use, this towel brings a bit of tropical warmth into your life. The size of the towel is approximately 34 cm x 80 cm.
Dive Into Okinawa's Finest Delicacies:
Famima Online is not just about apparel; it also features a range of premium Okinawan food products. Customers can enjoy local favorites such as:
- - Ishigaki Island Agu Pork 'Minami-no-Buta' Hamburgers
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Price: 6,000 yen (tax included 6,264 yen)
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Details: These gourmet hamburgers are made from prized Agu pork. Each patty is wrapped in high-quality net fat, sealing in the rich flavors and juices.
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Price: 8,000 yen (tax included 8,640 yen)
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Details: This lovingly crafted set features the best of Okinawa's culinary offerings, including fresh sea grapes and fine white fish, served in a delicious dashi broth derived from locally sourced bonito.
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Price: 6,800 yen (tax included 7,344 yen)
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Details: Taste the sweetness of Okinawa with these sun-ripened mangoes, renowned for their aroma and flavor.
Additionally, the Okinawa chapter of Local FamilyMart has seen a collaboration with the Ryukyu Golden Kings, which has proven immensely popular. Although pre-orders have ended, merchandise continues to be available throughout physical FamilyMart outlets in Okinawa.
What is Famima Online?
Famima Online combines and expands upon earlier services such as Famipay web reservations and gift items, presenting a fresh shopping experience. With approximately 16,300 FamilyMart locations across Japan, this platform offers an unparalleled blend of convenience and locality. Famima Online brings unique regional specialties, limited-edition merchandise, and items specifically designed for the casual convenience wear market to a diverse clientele.
In conclusion, FamilyMart strives to be a community-driven service that connects with each customer like family while providing an indispensable shopping experience. Visit the
Famima Online official site to explore all the offerings today!