#Japan #Skincare #Makuake #Katsushika, Tokyo #uraraca

Uraraca's New 2-Step Skincare Line: A Fresh Take on Timeless Formulas

Uraraca, a skincare brand well-known for its dedication to uncomplicated yet effective products, is launching their newly redesigned 2-step skincare routine on Makuake. This new lineup, comprised of "THE LOTION+" and "THE CREAM," builds on nearly 20 years of experience in cosmetic planning and development, amended thoughtfully over a period of three years.

From September 7, 2026, at 12:00 to October 26, 2026, at 22:00, customers can pre-order these products on Makuake, benefitting from discounts of up to 25% off the estimated retail prices.

A Remarkable Previous Success

In August 2026, Uraraca's previous Makuake project for their serum lip product, "THE LIP," was a resounding success, achieving an amazing 874% of its funding goal with support from 160 backers. Inspired by the positive feedback and the company's foundational belief that skincare should focus on nurturing the lips constantly, Uraraca is now excited to return to its roots with their new skincare essentials.

Why a Redesign?

Contrary to the notion that Uraraca’s previous formulas faced significant criticism, the decision for a redesign came from a desire to evolve with the changing needs of skin as it ages and environments vary. Over the years, Uraraca has kept its commitment to quality, but the brand recognizes the necessity of meeting the needs of today’s consumers. The aim was not to discard the positives of the existing formulations, but to enhance them thoughtfully to better align with current skincare demands.

Core Values of Skincare

At Uraraca, embracing the principle of "conservative beauty" is essential. This involves providing hydration, preventing skin issues, and maintaining optimal skin conditions without overloading with numerous ingredients. The objective of the new skincare line places emphasis on:

• - Delivering long-lasting hydration and moisture to the skin
• - Protecting and preventing skin from environmental stressors
• - Adhering to age-appropriate hydration care

By utilizing distinct but complementary moisturizing agents such as natural ceramides and hyaluronic acid, Uraraca aims to impart effective hydration without heaviness, allowing users to seamlessly integrate the products into their routines.

Key Highlights of the Reformulated Products

1. A Moisturizing Composition that Combines Different Properties:
- The concoction of ingredients such as hyaluronic acid and natural ceramides ensures optimum hydration and a plump appearance for skin prone to dryness. The set includes a refreshing lotion that provides moisture and a cream that encapsulates that hydration.
2. Essential Ingredients for Daily Skin Care:
- Skin-soothing components like glycyrrhizic acid 2K and allantoin have been included to keep reactive skin calm and resilient.
3. Focus on Age-Related Skin Changes:
- The formulation now features new elements like niacinamide and azelaic acid, aiming to enhance skin's overall health and brightness, promoting a smooth and luminous surface that reflects adequate moisture.

The Dynamic Duo: THE LOTION+ & THE CREAM

THE LOTION+: This lotion brings an invigorating sensation as it hydrates the skin. Special emphasis was placed on ensuring a light consistency that doesn’t feel heavy or greasy, and it pairs effortlessly with existing serums in users’ routines.

• - Product Overview:

- Volume: 120mL
- Estimated Retail Price: 8,800 JPY (tax included)

THE CREAM: This cream works in tandem with THE LOTION+, locking in the moisture initially provided and safeguarding the skin against dryness. The thoughtful redesign reduced the cream’s volume from 50g to 30mL, ensuring that users finish the product before it expires while still enjoying the rich hydrating benefits.

• - Product Overview:

- Volume: 30mL
- Estimated Retail Price: 8,800 JPY (tax included)

Simplicity Meets Effectiveness

While the market is filled with complex skincare regimens, Uraraca champions a straightforward two-step approach: apply THE LOTION+ for hydration followed by THE CREAM to protect. This simplicity allows for a hassle-free experience in daily routines, making it easier for users to maintain healthy skin without the guessing game of choices.

A Message from Ayano Inaba

Ayano Inaba, the CEO of Uraraca, expressed her experience in the cosmetic sector spans two decades, during which she has learned that the way to care for the skin does not solely rely on continuously layering numerous ingredients. Rather, she believes in nurturing the skin through hydration, protection from dryness, and prevention of skin irritation as foundational aspects that lead to sustainable skincare routines.

With enthusiastic support from their community, including encouraging responses on previous products, Uraraca is set to launch a new chapter with THE LOTION+ and THE CREAM in a way that complements everyday lifestyles. It’s all about honoring oneself by maintaining healthy skin through simple yet effective measures.

Makuake Project Details

• - Project Name: 20 Years of Skincare Development Focused on Daily Care
• - Duration: September 7, 2026, 12:00 - October 26, 2026, 22:00
• - Pre-order Price: Up to 25% off estimated retail prices
• - Expected Retail Prices: THE LOTION+ for 8,800 JPY (tax included), THE CREAM for 8,800 JPY (tax included), and a bundle of both for 17,600 JPY
• - Shipping: Commencing in late October 2026
• - Project URL: Makuake Project Link

About Uraraca

Uraraca is committed to the philosophy that taking care of your skin is an important aspect of self-respect. Rather than chasing fleeting trends, the brand is focused on creating daily skincare products that offer comfort and uphold the essentials for healthy skin.

For more details and to shop, visit their official online store: Uraraca Online Store.