Enhancing Customer Interaction with Innovative Integration
In the rapidly evolving world of sales and customer relationship management, efficiency and connectivity are paramount. Recognizing this need, Softbrain Co., Ltd. has taken a significant step forward by launching a new application that enables seamless integration between its flagship CRM/SFA product, the
e-Sales Manager, and RevComm’s cutting-edge AI phone analysis tool,
MiiTel Phone. This integration aims to enhance customer interaction and operational productivity by leveraging artificial intelligence and automation.
About the Integrated Solutions
The
MiiTel Phone is an advanced voice analysis AI that optimizes conversations in various formats, including phone calls, web conferences, and face-to-face meetings. What sets this tool apart is its ability to automatically record conversations, transcribe them, and visualize insights drawn from the interactions. This innovation addresses a common pain point for businesses: the lack of clarity regarding “what” and “how” conversations with customers are conducted. As a result, it significantly boosts the quality of customer engagement and improves appointment acquisition and conversion rates.
The new application, available on the
esm linkage app store, makes it easy for users of the
e-Sales Manager to initiate calls directly from the customer or business card screen. This functionality not only simplifies the process but also ensures that vital customer touchpoint information is automatically accumulated and managed, utilizing the data to enhance both the quality and efficiency of customer-facing activities.
The Need for This Integration
Within organizations that engage heavily in inside sales or handle inquiries through call centers, integrating CTI (Computer Telephony Integration) systems with CRM/SFA solutions has become increasingly common. However, a lack of linkage between these systems can result in fragmented conversations and customer information. This disconnect can lead to representatives spending extra time entering call details back into the system, hindering efficiency and stifering the unification of customer information.
Softbrain aims to resolve these challenges by providing this integration application, fostering the unification of data gleaned from customer interactions via calls while simultaneously enhancing the quality of customer service operations and overall productivity.
Features of the Integrated Application
The integration of
e-Sales Manager with
MiiTel Phone introduces several features designed to increase efficiency in outbound and inbound calling.
- - Click-to-Call Functionality: Users can initiate calls directly from the customer or business card display in the e-Sales Manager, streamlining the outbound call process.
- - Incoming Call Pop-Up: When a call comes in, the e-Sales Manager interface will automatically display relevant customer details, enhancing response times and customer service quality.
- - Call History Management: Call history can be linked to either “cards” or “customers” based on the phone number, allowing for easy retrieval and review of recordings and AI-generated transcripts of conversations.
To further accommodate its users, Softbrain allows customizable integration options, letting organizations choose which elements to link, effectively tailoring the application to their unique processes
Overview of esm linkage
esm linkage is an application store that provides users with downloadable apps that can connect the
e-Sales Manager with various cloud services. Users can easily select the desired integration app, complete a simple setup, and swiftly start data linkage without the burden of maintenance or updates. Moreover, Softbrain plans to continue expanding the library of available integration applications, promising someone for every operational need moving forward. You can explore the app store here:
esm linkage.
Pricing Structure
The service comes at a competitive monthly cost starting from ¥30,000 per environment, exclusive of tax. To help accommodate larger teams, additional users can be added at a nominal fee of ¥1,000 per month, ensuring scalable solutions for businesses of all sizes.
About Softbrain
Founded in 1992, Softbrain has been a trailblazer in Japan’s CRM/SFA landscape, launching the nation’s first product in this segment in 1999. With a robust suite of solutions, including
esm (e-Sales Manager), marketing automation tools, and after-sales management systems, Softbrain is dedicated to transforming customer interaction processes. Their commitment extends beyond software as they offer extensive consulting services, ensuring businesses can maximize productivity and customer engagement effectively. To learn more about their offerings, visit:
Softbrain Official Site.
In summary, the integration of
e-Sales Manager with
MiiTel Phone provides businesses with a powerful toolset to not only improve operational efficiency but also enhance the overall quality of customer communications, setting a new standard in customer relationship management.