AUBRIOT Collection Launch
2026-02-27 14:15:17

AUBRIOT Unveils Its Stunning 2026 Spring & Summer Collection

AUBRIOT's 2026 Spring & Summer Collection Revealed



Starting February 27, AUBRIOT, the luxurious brand from Fields International, will unveil its 2026 Spring & Summer Collection Vol.1 on its official website (AUBRIOT Official). Inspired by the essence of timeless fashion, AUBRIOT aims to create garments that will be cherished for years to come, focusing on the mantra of “wearing something you still love even after a decade.”

Collection Inspiration


The 2026 collection is themed “Les gens du dimanche,” which translates to “Sunday people.” This phrase embodies the tranquil lifestyle of Parisians who cherish leisurely Sundays away from the daily hustle. Friends, family gatherings, and casual outings reflect a relaxed approach to life that is quintessential to the Parisian spirit. AUBRIOT’s designs capture this mood through a variety of stylish pieces that can transition seamlessly from flea market outings to glamorous nights out.

The AUBRIOT Aesthetic


AUBRIOT distinguishes itself with a nonchalant wardrobe that emphasizes soft silhouettes, moving away from rigid designs to create contemporary elegance. The collection balances casual comfort with a touch of femininity. Its earthy color palettes and unique textures enhance the playful merging of sporty and classic influences, inviting wearers to enjoy modern elegance in their daily ventures.

Signature Pieces


Highlighted pieces from the 2026 Spring & Summer Collection include:
  • - Tailored Jacket: ¥176,000
  • - Denim Shirt: ¥37,400
  • - Flared Long Dress: ¥176,000
  • - Compact Gilet: ¥88,000
  • - Track Pants: ¥49,500
All prices are inclusive of tax and designed to reflect the collection's ethos of longevity and versatility.

Mood of the Season


The unique atmosphere of the AUBRIOT Spring & Summer season can be felt in activities such as:
  • - Early morning trips to flea markets
  • - Endless conversations with friends
  • - Gallery hopping for art discoveries
  • - Laid-back summer evenings
  • - Preparing for spontaneous night outings
This mindset places emphasis on relaxation and connection, encapsulating a sophisticated yet informal lifestyle.

Brand Identity


AUBRIOT is not just about fashion; it represents a lifestyle. The brand's name is derived from Rue Aubriot, a picturesque street in the 4th arrondissement of Paris, known for its beautiful, historical architecture and charm. The inspiration draws from timeless elegance and a sense of ambiguity—creating a chic aesthetic that resonates with women who embrace multi-dimensional appeals in their lives.

Target Demographic


AUBRIOT caters to women who prioritize quality over fleeting trends. With a keen awareness of sustainable fashion, these consumers seek pieces that maintain their appeal over time, making informed choices about their wardrobes.

Pricing and Availability


The price range for AUBRIOT reflects its high-quality craftsmanship, with coats starting at ¥120,000 and bottoms at ¥35,000. The brand is poised to be available in department stores, fashion buildings, and online platforms, ensuring accessibility for style-savvy consumers.

For more information about the collection, visit AUBRIOT Online Store or check their Instagram profile for updates and style inspirations.

This new collection reinforces AUBRIOT's commitment to producing elegant, wear-forever pieces that resonate with modern femininity and sophisticated style.


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Topics Consumer Products & Retail)

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