#Spain #Barcelona #Mobile AI #HONOR ALPHA PLAN #AiMAGE Technology

HONOR's Major Announcement at MWC 2025

In a bold move to redefine its place in the technology landscape, HONOR has launched the HONOR ALPHA PLAN during the Mobile World Congress (MWC) 2025 in Barcelona. This strategic initiative marks a significant shift for HONOR, transitioning from a smartphone manufacturer to a leader in the global AI devices ecosystem. The plan is not just a corporate strategy; it's a vision for the future that encompasses three ambitious steps aimed at creating an open, value-sharing ecosystem that maximizes human potential and benefits society as a whole.

Revolutionizing Daily Life with AI

One of the key highlights of HONOR's presentation was the introduction of a personal mobile AI agent. This groundbreaking technology, developed in partnership with Google Cloud and Qualcomm Technologies, aims to enhance everyday convenience for users. Demonstrating its capabilities, the AI agent can facilitate table reservations while considering personal calendar appointments and traffic information. HONOR intends to roll out these agent experiences across international markets, allowing users worldwide to experience enhanced mobile interactions.

AiMAGE: Raising the Bar in Mobile Photography

With the unveiling of AiMAGE, HONOR is set to revolutionize mobile photography. AiMAGE employs AI Kernel, the industry's first solution that fuses device and cloud-based AI modeling. Locally, it operates on a sophisticated model boasting 1.3 billion parameters, which enhances image clarity by 50%. The cloud counterpart takes this a step further, harnessing 12.4 billion parameters to significantly improve image quality, especially in telephoto captures.

An important aspect of AiMAGE is its ecosystem component, cultivated through collaboration with partners like Google Cloud. This partnership will continuously enhance the camera features of HONOR smartphones, integrating more intuitive AI functions. A notable forthcoming feature, AI Upscale, is designed to restore vintage portraits and will be launched gradually for the HONOR Magic7 series, powered by the Snapdragon® 8 Elite mobile platform, starting this March.

Introducing Universal File Share Technology

HONOR also made waves with the launch of a pioneering file sharing technology that operates across diverse ecosystems worldwide. This innovation allows users to enjoy ultra-fast file transfer rates, seamlessly sharing files between multiple devices running iOS and Android platforms. The tech giant communicated that this universal feature will enhance connectivity among devices, creating a smoother user experience.

Tackling Safety with AI Deepfake Detection

In a commitment to enhance digital security, HONOR announced that it is integrating AI Deepfake Detection technology into its flagship smartphones, including its bar-type and foldable devices. This advanced feature is expected to be launched soon, providing users with enhanced safety measures against misinformation and identity theft.

The presentations at MWC 2025 were not just about unveiling new products; they were a call to action for the tech industry, urging stakeholders to collaborate and innovate. With the HONOR ALPHA PLAN, the company aims to set a new standard in the AI ecosystem, offering solutions that not only cater to technological advancement but also have a positive societal impact. As HONOR steps into this new era, it promises to unleash the transformative power of AI technologies, profoundly shaping how we interact with the world around us.

In summary, HONOR's strategic move at MWC 2025 signals an exciting future for the brand as it embraces AI, aiming to create interconnected ecosystems that elevate user experience while advocating for human advancement. Keeping an eye on HONOR's developments will be crucial, as this journey has just begun.