Miichisoft Japan Appoints New CEO: A Shift Towards Becoming Your Next Growth Partner

Miichisoft Japan's New Chapter: Embracing a Growth Partnership Model

On October 1, 2025, Miichisoft Corporation, headquartered in Hanoi, Vietnam, made a significant leadership transition. Hoang Ngoc Sinh, known for his extensive experience as an executive in Japanese companies, has officially taken the reins as the CEO of Miichisoft Japan. This change signals a deliberate move away from the conventional IT outsourcing model towards a new vision articulated by the slogan: 'Your Next Growth Partner.'

A Revolutionary Approach to Business Solutions

Under Sinh's leadership, Miichisoft Japan is set to adopt an AI-driven approach that breaks down the traditional barriers between the company and its clients. The establishment of the 'One Team' concept embodies this strategy, promoting collaborative development where both parties share responsibility from concept to growth. This transformation is more than a rebranding; it embodies a fundamental shift in how Miichisoft engages with its clients, positioning itself not merely as a service provider but as a true business partner.

Addressing the Challenges of Digital Transformation

With the increasing challenges in digital transformation (DX) in Japan, such as a shortage of skilled labor and effective strategy execution, Miichisoft Japan aims to play a critical role in addressing these issues. Sinh emphasizes the commitment to understanding clients' needs and being there for them at every stage of their business journey. The company's new identity as 'Your Next Growth Partner' encapsulates a promise to support sustainable growth for Japanese enterprises through technology collaboration.

Sinh’s Vision and Leadership Experience

Who is Hoang Ngoc Sinh?

With nearly 12 years of living and working experience in Japan, Sinh brings a wealth of insight into Japanese culture and business practices. His background includes serving as an executive officer in a Japanese software development company, where he oversaw cooperation between Vietnam and Japan of business operations.

His 13-year experience as a Project Manager and Bridge SE has equipped him with the expertise to drive the creation of large-scale services for major IT companies and BtoC markets. Sinh's journey in Japan has allowed him to guide complex digital projects, ensuring their success by directly addressing intricate needs of end-users.

Shaping a New Business Dialect

Driven by the vision of bringing 'Vietnamese brands to the world,' Sinh's approach aligns with Miichisoft Holdings' global strategy. His leadership is a strategic step in enhancing Miichisoft Japan's role as a hub connecting Japanese companies with world-class development resources, enhancing mutual growth in both markets.

Redefining IT Outsourcing

Insights from the CEO

In an interview addressing the unique position of Miichisoft's IT outsourcing, Sinh stated, "Our greatest distinction lies in our commitment as a business partner focused on our clients' business growth. Our involvement from the early stages of planning—enhanced by AI technology—allows us to significantly contribute to the overall growth of our clients' operations beyond mere outsourcing."

When discussing AI's role in the company's strategy, he expressed, "AI acts as the engine driving our organization forward. By integrating AI deeply into our development processes, we expect to boost productivity and quality significantly. The insights we gain will also enhance our clients' AI implementation efforts."

To represent Miichisoft Japan’s long-term goals, Sinh promises reliable commitment to creating sustained value, ensuring that the company becomes not just an IT partner but a trusted accomplice in the digital transformation journey of enterprises.

Future Strategies for Growth

To actualize its vision, Miichisoft Japan will implement four key strategies:
1. Co-creation of value with customers: Shifting from traditional contract development to early-stage participation in strategic planning and product conceptualization.
2. End-to-end support: Engaging in every phase from business understanding and requirement definition to development and operational support.
3. AI-driven organization: Utilizing AI to markedly enhance productivity and quality, along with setting KPIs for AI adoption to benefit both the organization and its clients.
4. Acting as a bridge in Vietnam-Japan Business: Supporting Japanese companies in entering the Vietnamese market while facilitating reciprocal growth.

Conclusion

Hoang Ngoc Sinh's appointment as CEO of Miichisoft Japan denotes a pivotal transformation for the company, marking its evolution from an outsourcing entity to an innovative business partner in the AI/DX era. With a robust commitment to long-term vision, an emphasis on 'happiness' in corporate philosophy, and a practical application of AI, Miichisoft Japan is poised to create enduring value alongside Japanese enterprises.