Launch of Shibuya Brand Marketer Community: A New Hub for Business Growth

Launch of the Shibuya Brand Marketer Community

The KOBUSHI MARKETING LLC, based in Shibuya, Tokyo, announced the establishment of a new community aimed at business marketers—the Shibuya Brand Marketer Community. Guided by advisor Natsuhiko Kubota, former CMO of Nike Japan and Adastria, the community aims to be a valuable platform for marketers responsible for bridging business and brand growth. The inaugural event is scheduled for November 12, 2025, at KOBUSHI BEER.

What is the Shibuya Brand Marketer Community?

The community is a spin-off of the KOBUSHI BEER Community, one of Shibuya's largest networks for entrepreneurs and marketers. Yusuke Inoue, the representative of KOBUSHI MARKETING, has orchestrated over 300 networking events annually, hosting around 5,000 attendees to create one of Shibuya's premier business communities. This new initiative focuses specifically on marketers handling over ¥1 million in monthly budgets who are considering transitioning to an in-house marketer role. The group will offer a dense, high-quality learning and networking opportunity, beginning with a limited-number format.

Recommended for:

- Individuals responsible for marketing their own brands or services
- Those with execution authority for marketing budgets exceeding ¥1 million per month
- Marketers who are sincerely contemplating a transition to in-house roles
- Individuals aiming to acquire hands-on know-how that leverages business growth

Please note that those from agencies or with sales intentions should refrain from joining. Entrepreneurs with annual revenues exceeding ¥100 million and those executing marketing campaigns worth over ¥1 million monthly are also welcome.

Insights from our Advisors

Advisor Natsuhiko Kubota expressed his enthusiasm, stating, "I want to create an engaging place where participants can share insights on an equal footing and expand their networks in Shibuya alongside Yusuke Inoue of KOBUSHI BEER."
Inoue added, "Rather than creating an open space for anyone, I want to build a community that gathers individuals with shared values and objectives. That’s why I invite only those eager to grow their businesses to join us."

Future Plans

The community anticipates monthly meetings and aims to support in-house marketer development, assist in job transitions, and initiate collaborative projects between brands in the future.

First Event Overview

The inaugural event will feature project designer Natsuhiko Kubota along with a special guest marketer. Participants will enjoy craft beer while engaging in a 90-minute conversation centered on how marketers can effectively leverage their businesses. This session promises to share pragmatic knowledge on maximizing in-house value without relying on advertisements or external contractors—ideal for real-world marketers.

Event Details

- Date: November 12, 2025
- Time: 19:00 to 21:30
- Location: KOBUSHI BEER LOUNGE & BAR, 2-17-2 Dogenzaka, Shibuya, Tokyo
- Capacity: Limited to 10-20 attendees
- Participation Fee: ¥5,500 (tax included), which covers unlimited craft beer

Eligibility to Participate

- Candidates must work in marketing for a business company.
- Those keen on transitioning to an in-house marketer position within six months are also encouraged to participate.
- Business owners or entrepreneurs currently executing marketing campaigns with an annual revenue of over ¥100 million are welcome.

Important Notes

Please remember to bring your business cards as it is a business event. Those represented by agencies, MLMs, or involved in religious activities will not be permitted. Tickets are non-refundable unless the event is canceled due to organizer circumstances.

Speaker Profiles

Natsuhiko Kubota (Kubotech)
Natsuhiko Kubota started his career in 1993 at OGIS-RI, before moving to Nike Japan in 1996. There, he played a key role in launching various marketing initiatives. In 2016, he joined Adastria as CMO, overseeing 25 brands’ marketing and digital transformation. Since then, he has focused on smart city projects in Shibuya and operates multiple brands.

Yusuke Inoue (KOBUSHI MARKETING)
As a practical marketer in Shibuya, Yusuke Inoue has organized more than 300 events each year, establishing KOBUSHI BEER LOUNGE & BAR as a core networking hub for marketers and entrepreneurs. His work facilitates community creation around craft beer, enhancing marketers' support and networking opportunities.

The KOBUSHI BEER Community

KOBUSHI BEER LOUNGE & BAR is a hidden gem in Shibuya’s Dogenzaka area that specializes in craft beer. Inoue's vision with KOBUSHI BEER goes beyond merely serving beverages; it aims to create meaningful connections through experiential marketing.

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