#United Kingdom #Highclere Castle #Laurent Schun #premium gin #Hampshire

Highclere Castle Spirits Appoints Laurent Schun as CEO

Highclere Castle Spirits, known for producing one of the world's most celebrated premium gins, has announced the strategic appointment of Laurent Schun as its new Chief Executive Officer, effective November 10, 2025. Schun, a seasoned leader in the global beverage sector, brings a wealth of experience garnered over three decades, having previously led Angostura Holdings Ltd. and held senior roles at Pernod Ricard, where he managed numerous influential brands across diverse markets including Europe, Africa, and the Americas.

In his new role at Highclere Castle Spirits, Schun will focus on navigating the next phase of global growth for Highclere Castle Gin, which aims to achieve an ambitious target of 140,000 annual cases by 2030. His vision is to position Highclere Castle Gin as one of the top ten super-premium gin brands globally, a status that reflects both the product's quality and the strategic efforts behind its distribution and brand building.

Strengthening Global Footprint

One of Schun's key priorities will be enhancing distribution channels in the United States, a crucial market for premium spirits. In addition, he intends to intensify the brand's penetration in international markets, ensuring that consumers worldwide recognize and appreciate Highclere Castle Gin's unique heritage and exceptional quality.

Adam von Gootkin, who founded Highclere Castle Spirits in partnership with The Earl and Countess of Carnarvon, will continue to serve as Chairman and Founder, focusing on long-term strategy and brand vision. The Earl and Countess of Carnarvon will remain actively involved as co-founders and global brand ambassadors, helping to maintain the brand's connection to its historic roots in England, particularly its association with the iconic Highclere Castle, the filming location for the hit series Downton Abbey.

A Legacy of Excellence

Highclere Castle Gin is crafted at England's oldest gin distillery, utilizing botanicals sourced from the estate, ensuring a product that resonates with authenticity and tradition. Over the years, it has amassed an impressive portfolio of over 230 international awards, firmly establishing its reputation as the most awarded premium gin in the world. Notably, it is currently ranked as the 11th most sold premium gin in the United States, as reported by IWSR.

Schun expressed his enthusiasm about joining Highclere Castle Spirits during this pivotal moment, stating, "I am thrilled to join Highclere Castle Spirits at such an exciting inflection point. Together, we will drive sustained global growth while preserving the craftsmanship and heritage that define Highclere Castle Gin." His leadership will not only leverage his extensive background in brand and commercial strategy but will also aim to amplify the essence of Highclere Castle Gin, ensuring that it becomes a household name around the globe.

In conclusion, the appointment of Laurent Schun marks a significant milestone for Highclere Castle Spirits as it undertakes a transformative journey towards becoming a leader in the premium gin market. With its well-established heritage, combined with Schun's vision and expertise, Highclere Castle Gin is set to reach unprecedented heights in the global spirits landscape.