Introducing the Adorable and Fluffy 'Debineko-sama' Plush Keychain Toy!

A New Addition to the Toy Collection: Debineko-sama Plush Keychain

Bushiroad Creative, a subsidiary of Bushiroad Inc., is delighted to announce the launch of a new addition to its capsule toy brand, 'Bushikapu!' Coming to stores nationwide in Japan starting June 24, 2026, the 'Debineko-sama' plush keychain is a must-have item for fans of cute and quirky collectibles.

Meet Debineko-sama

Debineko-sama, the mischievous cat demon, is brought to life in a fluffy plush format designed by illustrator Katatsumori. Known for its whimsical nature, the character embodies a playful yet charming appeal, making it an ideal accessory for both fun and functional use.

Varied Designs to Collect

This plush keychain comes in five unique designs, including the standard Debineko-sama, a 'poisonous' version, and one disguised as an angel. Each keychain showcases a vibrant and colorful palette that highlights the brand's commitment to creativity and individuality.

The keychain is attached to a sturdy ball chain, allowing fans to easily clip it onto bags or pouches, perfect for carrying along on daily adventures.

Product Details

- Variety: 5 designs available
- Price: 500 yen (tax included) per capsule
- Size: Approximately 60mm
- Product Page: Bushiroad Creative Product Page

With its considerable size of approximately 60mm, this plush keychain makes a delightful addition to any collection, easily standing out as both an adorable accessory and a fun collectible.

About the Designer: Katatsumori

Katatsumori, the illustrator behind Debineko-sama, is based in the Kansai region. Their artistic journey spans over several years, having begun work as a designer producing signs and flyers before transitioning into illustration work in 2014. Not only are they skilled in creating captivating characters, but their work also emphasizes playful themes that resonate with fans.

- Follow Katatsumori on X (formerly Twitter): @katatumori
- Instagram: Katatsumori on Instagram
- Official Website: katatumori.com

What is Bushikapu!?

Bushikapu! is a capsule toy brand developed by Bushiroad Creative, dedicated to delivering excitement and fun with its tagline, 'Capsule it, Excite!' The lineup includes character merchandise from anime and gaming, creator collaborations, and original series, all packed with joyful surprises for collectors.

- Official Bushikapu! Site: Bushiroad Creative
- Follow Bushikapu! on X: @bushi_capsule
- Instagram: Bushiroad Capsule on Instagram

Celebrating a Milestone

Bushiroad Creative is thrilled to be celebrating its 10th anniversary this year! In gratitude to all its supporters, a special event titled 'Bushiroad Creative -High!! 10sion School-' is planned for October 10, 2026, in Akihabara.

- 10th Anniversary Website: Bushiroad Creative 10th Anniversary

Join in on the excitement with the release of Debineko-sama and be part of the vibrant community of collectors and fans as they celebrate this charming character and the creativity of Bushiroad Creative.

© Katatsumori / Shogakukan