#Japan #PINCH HITTER #Isahaya #BIZCASH #Yoshio Kojima

Yoshio Kojima Appointed Special Promotion Director for PINCH HITTER JAPAN

On February 1, 2026, Yoshio Kojima officially stepped into the role of Special Promotion Director at PINCH HITTER JAPAN GROUP, a company known for its innovative business acquisition services. Kojima’s involvement is set to be highlighted in a new commercial titled "PR Event" which will be rolled out across various media platforms.

PINCH HITTER JAPAN, based in Isahaya City, Nagasaki Prefecture and led by CEO Takuya Yoshioka, has been making waves with its direct acquisition service known as "BIZCASH." Unlike traditional mergers and acquisitions (M&A) which can take anywhere from one to two years, BIZCASH enables a rapid acquisition process that's completed in as little as three business days. With over 2,041 businesses acquired to date, BIZCASH offers an efficient solution for business owners looking to sell quickly.

The company reported a remarkable growth trajectory, as evidenced by its ranking as the number one Japanese firm in the Asia-Pacific Fastest Growing Companies list for 2025, achieving over 2000% growth in the past three years. This underscores the company's commitment to innovation in the realm of business acquisitions.

With the number of business closures in Japan at around 69,000 in 2024, a number that has been on the rise for three consecutive years, the need for efficient solutions like BIZCASH has become increasingly pertinent. Key factors contributing to these closures include a lack of successors, aging business owners, and declining performance, leading many to consider M&A as a potential route. However, lengthy selling processes remain a significant hurdle. BIZCASH addresses these issues by ensuring transparent financial evaluations, bolstering both the credibility of the acquisition process and buyer decision-making.

BIZCASH is positioned similarly to a pawn shop but for businesses, where immediate liquidity is essential. The company's support team ensures a seamless transition to the acquiring firms, making the process hassle-free. Additionally, there are no registration fees or intermediary costs involved, effectively tackling the major challenges typically associated with M&A.

CM Overview

The new commercial, "PR Event," aims to illustrate the benefits of BIZCASH. It features a scenario where Kojima is confronted with rapid-fire questions from reporters, leading to comedic yet insightful moments. This approach not only entertains but also instinctively communicates BIZCASH's unique offerings.

The commercial comes in both 15 and 30-second formats and is set to launch on February 1, 2026. You can view the commercial here.

Behind the Scenes

One of the standout features of the commercial is a high-energy exchange where Kojima's routine performance is interrupted by unexpected interruptions from reporters. The timing was critical and required Kojima to repeatedly deliver his signature line “That’s irrelevant!” while maintaining high levels of enthusiasm throughout the shoot.

His facial responses to the unfamiliar term “BIZCASH” add an extra layer of humor and relatability to the ad, showcasing his professional demeanor amidst the lighthearted chaos. The atmosphere during filming was filled with laughter, but a clear message about BIZCASH was conveyed successfully.

Yoshio Kojima's Background

Born in 1980 in Okinawa Prefecture, Yoshio Kojima gained prominence while studying at Waseda University as a member of a comedy group. In 2007, his catchphrase “That's irrelevant!” became a cultural sensation, earning him a spot in the top ten of the Yuukan Shingo & New Words Award. With accolades including being a runner-up in the R-1 Grand Prix in 2016, Kojima later ventured into children’s content on YouTube with his channel "Oppapppi Elementary School," where he continues to thrive.

Company Profile

PINCH HITTER JAPAN CO., LTD

• - CEO: Takuya Yoshioka
• - Headquarters: 71-5 Shindo-cho, Isahaya City, Nagasaki Prefecture
• - Tokyo Office: 5F, 17-4 Nihonbashi Odemma-cho, Chuo City, Tokyo
• - Business Activities: Corporate inventory purchases and wholesale, BIZCASH business acquisition services, space acquisition service ‘Karireru’, and recruitment service ‘N-biz.’
• - Group Companies: R･E BROTHER'S Co., Ltd, PINCH HITTER GLOBAL Co., Ltd
• - Official Website: Visit Here