#Japan #Tokyo #Glico #Glico Park #community site

Introduction to 'with Glico Park'

Ezaki Glico Co., Ltd. has recently launched a fully refurbished community website called 'with Glico Park,' aimed at supporting the health of individuals both mentally and physically. This platform has significantly upgraded its content, promoting enjoyable and educational experiences while enhancing features that allow users to connect easily with one another. The evolution of this community embodies a multi-faceted relationship where actions taken here lead to societal benefits, bridging both real-world and digital interactions. An event demonstrating the community experience is scheduled for April 17th at Sunshine City in Ikebukuro, Tokyo.

Overview of 'with Glico Park'

Initially launched in 2020 with the philosophy of co-creation between the company and its customers, the 'with Glico' community site has now undergone a complete transformation. The redesign focuses on expanding interaction opportunities among participants, fostering a more proactive environment for users. The goal is to create a space where everyone, regardless of age, can freely participate and discover valuable insights applicable to their daily lives.

Visit with Glico Park

Key Features of the Site Revamp

A New Community Connecting with Society

The site aims to be a new community where users learn in their daily lives and gain insights through positive interactions. Small actions stemming from these engagements can influence others' awareness and behaviors, ultimately contributing to societal well-being. This interconnectedness is the core value of the community.

Intuitive Design for Enhanced User Experience

The entire site design and navigation have been thoroughly overhauled. It now features color schemes and fonts that are easy to read, improving overall visibility and making it easier to grasp the layout and content. Considerations for universal design ensure that users from various age groups can seamlessly navigate the site without confusion.

Seven Themed Zones for Exploration

To enrich the user experience, the site has been restructured into seven thematic zones, akin to a theme park experience. These zones are: 1) Main Square, 2) Co-Education & Learning, 3) Food & Lifestyle, 4) Health & Sports, 5) Experience & Factory Visits, 6) Brand & Campaigns, and 7) Shop & Amusement.

Enhancing Interaction with New Features

To facilitate easy communication among users, new interactive features have been introduced:

• - Open Profiles: Users can share their interests and activities, making it easier to find like-minded individuals within the community.
• - Reaction Function: Apart from posting, users can now send 'likes' on profiles, conveying their support and empathy.
• - Digital Asobi Glico: A unique collection game exclusive for 'with Glico Park' users allows them to collect toys and engage in conversations sparked by these shared interests.
• - Real-time Polling: Users can observe immediate voting results, fostering a sense of diverse perspectives and engagement.

Note: These features are available to registered Glico members upon logging in.

Strengthening Educational Content for Health and Lifestyle

The platform has enhanced its library of reading materials and educational content on health-related themes such as nutrition, exercise, and sleep. The information is presented in easily digestible formats, encouraging users to turn knowledge into action.

Hybrid Experiences Bridging Online and Real Life

'with Glico Park' offers a model where online interests are translated into real-world experiences and vice versa. Workshops and factory tours complement online content, facilitating continuous learning and interaction. The site has also improved accessibility for smartphone users, making it convenient for quick engagement during daily routines.

Evolving the 'with Glico Heart' System

To encourage ongoing participation, the 'with Glico Heart' program has been revised. Users earn 'hearts' for positive actions within the site, such as logging in, commenting on articles, and participating in surveys. These actions translate into community value, allowing members to access a variety of experiences based on their accumulated hearts.

Upcoming Event: Welcome to 'with Glico Park'

On April 17th, an exciting program will showcase the value and new features of 'with Glico Park'. Attendees of all ages are welcomed to join, creating opportunities for intergenerational connections and shared experiences.

• - Parent-Child Seminar: Parents are invited to explore diverse perspectives on parenting in an engaging seminar format.
• - Fun Workshop: Participants will transform candy boxes into adorable characters, promoting creativity and valuing resources.
• - App Experience: Attendees can exclusive test a newly developed app created in collaboration with Ritsumeikan University students.
• - Real Glico Direct Shop: An event-exclusive store will provide unique products and custom-designed vending machines for a memorable experience.

The themes explored during the event will also be available for continued experience on the digital platform of 'with Glico Park'. We invite everyone to visit the site and further engage with this vibrant community after the event concludes.