Yamaha Champions Riding School Enhances Operations with Track Rabbit Partnership for Future Growth
Yamaha Champions Riding School Partners with Track Rabbit
The Yamaha Champions Riding School, esteemed as North America's leading motorcycle riding instruction program, has officially announced an exciting partnership with Track Rabbit, a specialized event management platform. This collaboration aims to transform the school’s event operations starting with their 2026 season. The first events featuring the new system will kick off in January 2026, signifying a remarkable technological leap for the riding school.
What the Partnership Entails
Track Rabbit, which is crafted exclusively for managing automotive and motorcycle events, will equip Yamaha Champions Riding School with tailored tools designed to simplify the registration process, enhance the student experience, and streamline event operations. According to Keith Culver, the school's COO, “We’re constantly looking for avenues to better our students' experience from registration to their time on the track.” He emphasized that Track Rabbit's customized approach is pivotal in this endeavor, allowing the school to focus more on developing safer, faster, and more confident riders.
Matt Cooper, who has significant experience with multiple event management systems and has utilized Track Rabbit for hosting track days with his company, Legion Motorsports, advocated for this partnership. He noted the advancements of Track Rabbit's platform since their collaboration began, and he recognized the timing as perfect for such a partnership. “Track Rabbit is the right fit for Yamaha Champions Riding School,” said Cooper, confident that it will greatly benefit all stakeholders involved.
Unique Features of Track Rabbit
Track Rabbit's platform is designed with motorcyclists in mind, incorporating essential capabilities such as customizable registration workflows, integrated waiver management features, real-time updates during events, and communication tools specifically for participants. As David Atadan, Co-Founder of Track Rabbit, articulated, “We built Track Rabbit specifically for the motorsports community because we understood the limitations of generic event platforms.” By partnering with a distinguished institution like the Yamaha Champions Riding School, the platform’s mission to cater effectively to the motorsports segment is validated.
A Seamless Transition
The transition to using Track Rabbit is already in progress, with the Yamaha Champions Riding School's team closely collaborating with Track Rabbit’s operations team to ensure a smooth implementation process. Tori Drach, who oversees operations at Track Rabbit, expressed enthusiasm about integrating the school into their ecosystem. “We’re thrilled to welcome Yamaha Champions Riding School,” she remarked, indicating that both the staff and students will soon experience the perks of a specially tailored platform designed for their needs.
Excitement for the Upcoming Season
As anticipation builds, the Yamaha Champions Riding School has already launched its 2026 schedule on the Track Rabbit platform. Students and potential riders can expect an enhanced registration experience, improved communication, easier access to event details, and an increase in event days to meet rising demand—two additional days have already been added post-launch.
About the Yamaha Champions Riding School
Founded by renowned AMA Superbike Champion Nick Lenatsch, the Yamaha Champions Riding School focuses on relevant street skills and track-based training, having successfully transformed thousands of individuals into proficient, confident, and safer motorcyclists.
About Track Rabbit
Track Rabbit™ represents a robust event registration, management, and e-commerce solution tailored for the motorsports industry. The platform’s modern technological features engage users effectively while promoting revenue growth and cost-saving for various stakeholders in the automotive and motorsport communities.
Conclusion
This partnership marks a significant step towards enhancing educational offerings for riders while leveraging innovative technology to foster better operational practices. As both brands continue on this collaborative journey, they aim to set new standards in the motorcycle training domain, ensuring the safety and proficiency of future riders.