#Japan #Tokyo #Daiwa Zaitaku #HEADLIGHT

Daiwa Zaitaku Launches Taxi Video Ads in Tokyo

Daiwa Zaitaku Corporation, a pioneer in co-creating asset value through real estate and construction sectors, has unveiled a new video advertisement campaign in taxis across Tokyo. This initiative commenced on September 22, 2025, and aims to enhance the awareness of their business philosophy among the public.

Concept of the Video Ads

The advertisement appears during the travel news program "HEADLIGHT," featuring host Kasumi Mori alongside the company’s CEO, Masaaki Fujiwara. In the segment, Fujiwara emphasizes the fundamental values that guide the company’s operations. He expresses a strong commitment to engaging sincerely with customers, business partners, and employees. "It is vital to face everyone directly and continue delivering investment performance that exceeds customer expectations. This is what our business stands for," he states, underscoring the importance of integrity and dedication to results as the core drivers of corporate growth.

Fujiwara's statements resonate well with the company’s declared philosophy of co-creating asset value, clearly illustrating the principles that guide Daiwa Zaitaku in its endeavors.

Ad Campaign Duration

The video ads are scheduled to air from September 22 to October 19, 2025. The targeted area for the advertisements spans the 23 wards of Tokyo, along with the Musashino and Mitaka districts.

The ads will be aired in taxis operating under popular ride-hailing apps such as "S.RIDE" and "DiDi," although it should be noted that not all vehicles may feature the ads.

Watch the Campaign

Those interested can view the advertisement on YouTube.

Company’s Commitment

Daiwa Zaitaku is committed to enriching the lives of customers, partners, and employees through its business activities, aiming to contribute to the development of Japan and other countries worldwide. The company pledges to work diligently to maintain and enhance the quality of life for all stakeholders involved.

Company Background

• - Company Name: Daiwa Zaitaku Corporation
• - Headquarters:

- Tokyo: 2-17-1 Shibuya, Shibuya-ku, Shibuya Akushu, 22nd Floor
- Osaka: 3-1 Ofukacho, Grand Front Osaka Tower B, 35th Floor, Kita-ku, Osaka-shi

• - Established: July 2013
• - Business: Co-creation of asset value utilizing the real estate and construction fields
• - Website: Daiwa Zaitaku

Contact Information

For inquiries regarding this initiative, please contact:

• - Daiwa Zaitaku Public Relations
• - Phone: 050-5536-9317
• - Email: [email protected]

Daiwa Zaitaku's innovative approach to asset management continues to set a benchmark in the industry, with a vision deeply rooted in integrity and customer satisfaction, enhancing value through collaboration.