#Japan #Tokyo #NTT DATA #DearOne #JMF

Enhancing Customer Experiences through Strategic Collaboration

In a significant move towards improving customer interactions, DearOne, a Tokyo-based subsidiary of NTT Docomo, has entered into a partnership with NTT Data to harmonize their app infrastructure. This collaboration will connect DearOne's innovative app development service, ModuleApps 2.0, with NTT Data's client point management SaaS, CAFIS Explorer. The joint effort aims to streamline customer and app systems, resulting in enhanced customer satisfaction from both promotional strategies and improved app UI/UX, ultimately to elevate the overall customer experience.

Collaborative Efforts with Japan Urban Fund Investment Corporation

An early success of this partnership can be seen through the Japan Urban Fund Investment Corporation (JMF), which operates five commercial facilities: Nara Family, Mozo Wonder City, Kawasaki Le Front, Kyoto Family, and Abiko Shopping Plaza. Together, they will develop a new point system and official app, all designed to enhance engagement with both tenants and customers while optimizing facility operations. Going forward, this point application package will potentially expand to facilities not yet utilizing point systems or official apps.

Linking CAFIS Explorer and ModuleApps 2.0

The integration of CAFIS Explorer and ModuleApps 2.0 is a vital step in standardizing client interactions and app frameworks. CAFIS Explorer provides essential promotional features needed for boosting point services, while ModuleApps 2.0 has a strong track record in app development. Together, they aim to enhance customer satisfaction by combining effective promotion strategies with superior app experiences, supporting the growth of client businesses.

Understanding the Need for Consistency in JMF's Point Systems

Previously, JMF utilized different point systems across their facilities, with Nara Family lacking an official app. This inconsistency prompted the decision to adopt a unified system for all five facilities, aiming to standardize operations and optimize costs while significantly improving UI/UX. Key criteria for selecting this new platform included:

• - A solid track record with extensive industry usage.
• - Comprehensive and detailed support during platform transition.
• - A one-stop proposal for both app and point management from DearOne and NTT Data.
• - The ability to extend this system to other facilities currently without point management or apps.

As a result, through close collaboration, both companies streamlined the project management process and successfully transitioned multiple commercial facility applications, creating a more efficient and effective renewal process. This renewal not only enhances operational efficiency across facilities but also introduces new customer services.

Continued Commitment to Customer Satisfaction

DearOne and NTT Data are committed to further enhancing customer satisfaction at JMF facilities. Their collaboration aims to promote the new point app package across more commercial facilities, contributing to overall industry efficiency and business growth.

Previous Development Achievements with JMF

The partnership with JMF has yielded several applications in its facilities, including the Nara Family App, Mozo App, Le Front App, Kyoto Family App, and Abiko App. Additional applications are currently under development.

Overview of Services

CAFIS Explorer
NTT Data's CAFIS Explorer is a customer engagement tool that enhances point and customer management, adapting to various corporate group needs and bridging real and online interactions for seamless customer experiences. For more information, visit CAFIS Explorer.

ModuleApps 2.0
DearOne's ModuleApps 2.0 offers official app development services to companies running physical stores and local governments. Its extensive library of pre-developed app features allows for quick customization, and additional features can be developed on-demand. After the app launch, DearOne continues to support growth alongside its clients. More details can be found at ModuleApps.

About NTT Data and DearOne

NTT Data is dedicated to creating a rich and harmonious society, providing IT services across over 70 countries. They focus on leveraging digital technology for business transformation and solving societal challenges, offering an array of services from consulting to system operations.

DearOne, operating under NTT Docomo, specializes in harnessing comprehensive app functionalities to develop customized official apps, as well as providing tools for customer engagement and analytics, helping boost the growth of digital products across the retail sector. For more information, visit DearOne.