Reign Storm Partners with DUPR Collegiate Tour to Energize Athletes

Reign Storm Joins Forces with DUPR Collegiate Tour

In a notable collaboration announced on February 4, 2025, Reign Storm has stepped in as the official energy drink partner of the Dynamic Universal Pickleball Rating (DUPR) Collegiate Tour. This partnership not only amplifies Reign Storm’s commitment to the sport of pickleball but also enhances the experience for both players and fans throughout the competitive circuit.

Expanding Reach in Collegiate Sports

Reign Storm’s involvement signifies its dedication to energizing athletes across various levels, particularly in the collegiate sector. Known for its plant-based ingredients and clean energy options, Reign Storm plans to provide its signature drinks at events, ensuring that athletes maintain optimal performance levels during competitions. The company prides itself on its health-conscious formulations, which include zero sugar, just 10 calories, and 200 mg of caffeine derived from natural sources.

Tim Ryder, General Manager of Reign Storm, expressed enthusiasm about this partnership, stating, "Reign Storm is thrilled to partner with DUPR and do its part to champion the new class of pickleball athletes." This sentiment reflects the brand’s ongoing mission to elevate players in a sport that is gaining immense popularity, especially among the collegiate demographic.

A Win-Win for Pickleball Community

The DUPR Collegiate Tour has gained recognition for being a driving force behind collegiate pickleball, offering competitive events that utilize advanced rating technology to assess player performance. The Tour aims to promote a vibrant sports culture that is inclusive, competitive, and accessible to collegiate athletes nationwide.

Jacob Smith, Director of Collegiate Pickleball at DUPR, emphasized the importance of this partnership, stating, "Reign Storm’s focus on supporting active lifestyles and inclusivity in sports makes them the perfect partner for the DUPR Collegiate Tour." Together, these entities seek to not only provide physical nourishment for competitors but also to lay a solid foundation for the future of collegiate pickleball.

On-Site Activations and Engagement

As part of their partnership, Reign Storm will hold various on-site activations at tournament events, where sports enthusiasts can enjoy giveaways and experience the brand's offerings firsthand. Fans will have the opportunity to sample the energy drinks, which come in an array of flavors designed to appeal to a youthful audience. Flavors such as Tropical, Guava Strawberry, and Citrus Zest are expected to be available at events, further energizing the atmosphere.

Moreover, the DUPR Collegiate Tour plans to highlight their innovative rating system, which aims to unify the sport across demographics including age and gender. By doing so, both Reign Storm and DUPR are working towards a more equitable and competitive playing field for collegiate pickleball participants.

The Future of Collegiate Pickleball

With the rise of collegiate pickleball as a dynamic sport, this partnership marks a significant moment in both brands’ journeys. The Tour is set to host several tournaments across the United States, providing a platform for showcasing student-athlete talent in an increasingly popular sport.

Reign Storm looks to cement its place as a leading energy drink within the pickleball community while championing the athletes of tomorrow. For more information on the collaboration and ways to engage with Reign Storm products, check out their website and social media platforms.

About Reign Storm

Reign Storm boasts an impressive lineup of drinks formulated to support an active lifestyle, blending essential vitamins with hydration needs. The company promotes healthy living by ensuring that their products are free from preservatives and artificial ingredients, aligning with the values of today’s health-conscious consumers.

About DUPR

Dynamic Universal Pickleball Rating is recognized globally as the premier rating system for the sport of pickleball. By utilizing complex algorithms to evaluate players on a dynamic scale, DUPR provides an accurate and comprehensive overview of player performance in various leagues and competitions.

In conclusion, with Reign Storm now fueling the DUPR Collegiate Tour, both entities are set to make a significant impact on the collegiate pickleball landscape, promoting athletic excellence and a spirit of community among players and fans alike.