Riko Kikawada Partners with Base Food for Nutrition Support

Riko Kikawada Partners with Base Food for Nutritional Support

Base Food Inc., located in Meguro, Tokyo, has announced a significant partnership with professional tennis player Riko Kikawada. This collaboration is part of their ongoing initiative, the BASE UP SPORTS PROJECT, which aims to support athletes in enhancing their sports performance and overall health through nutrition.

Aiming for a Healthier Society

Base Food’s mission is to contribute to a society where each individual shines, and self-expression is celebrated. Their project integrates complete nutritional foods into the lifestyles of people engaged in sports, music, arts, and culture. This approach encourages individuals to prioritize their physical and mental well-being, promoting a “BASE UP” in health.

Kikawada's endorsement of the project has led to a supplier contract that will enable Base Food to provide her with their various products, including the popular BASE FOOD series. This relationship will help Kikawada maintain her dietary needs as she aims for top rankings in global tennis tournaments.

About Riko Kikawada

Riko Kikawada hails from Tokyo and began her tennis journey at the age of six. Transitioning to professional play at eighteen, she is now competing internationally with the goal of participating in Grand Slam tournaments and the Olympics. Known for her perseverance, Kikawada combines her athletic abilities with powerful strokes and serves.

In a conversation about her new partnership, Kikawada expressed gratitude and excitement about collaborating with Base Food, recognizing the crucial role that nutrition plays in her athletic performance. “I feel the importance of food every day,” she stated. “Having the support of a company that provides complete nutrition is tremendously empowering!”

Kikawada’s journey as a professional athlete in her second year seems promising, with a dedication to training and a focus on nutrition as a cornerstone to her success.

The BASE UP PROJECT in Action

The BASE UP PROJECT aims to aid various athletes in both professional and amateur fields by integrating nutritious foods into their daily routines. Base Food offers opportunities through its BASE UP SPORTS SUPPLIER CONTRACT PROGRAM, which provides its products to sports teams and individuals who actively participate in physical activities.

More Than Just Nutrition

Beyond supplying nutritious food, the BASE UP SPORTS PROJECT focuses on broader educational efforts regarding nutrition and sports performance. As part of this initiative, Base Food aspires to develop a community around healthy eating and performance enhancement.

Base Food's Product Portfolio

Since launching their first product in February 2017, Base Food has developed a range of complete nutrition foods, including BASE PASTA, BASE BREAD, and BASE COOKIES. Remarkably, they have sold over 200 million products and have more than a million subscribers as of June 2024.