Barbara Werschine Appointed as CEO of Lanvin Group, Ushering a New Era for the Iconic Brand

Barbara Werschine Joins Lanvin as New CEO

In a significant development for the luxury fashion industry, Maison Lanvin, renowned for being the oldest couture house in Paris, has officially named Barbara Werschine as its Chief Executive Officer. This appointment, announced on May 29, 2026, is set to redefine Lanvin's strategy and bolster its international presence.

Barbara Werschine arrives at Lanvin with an impressive track record spanning over two decades in the luxury sector. She is recognized for her expertise in brand positioning, product strategy, and retail transformation. Notably, Werschine previously served as CEO of Eric Bompard, where she effectively modernized the brand and maximized its financial success. Her illustrious career includes a pivotal role on the Executive Committee at Hermès, where she oversaw the Leather Goods Collections, and significant positions at prestigious brands like Celine, Louis Vuitton, and Zadig & Voltaire. Additionally, her experience as a strategy consultant at McKinsey & Company has equipped her with a solid foundation for navigating the complexities of the luxury fashion landscape.

As Lanvin's new CEO, Werschine is tasked with steering the global strategy of the brand, accelerating its growth, and reinforcing its stature on the international stage. Her appointment reflects a commitment to integrating Lanvin's rich legacy with a forward-thinking approach aimed at capturing the modern luxury market. Werschine expressed her enthusiasm about leading Lanvin into its next chapter, emphasizing the importance of blending the brand's heritage with ambitious growth objectives.

About Lanvin Group

The Lanvin Group, a prominent name in the luxury fashion realm, has its headquarters in both Shanghai, China, and Milan, Italy. This global group manages a diverse portfolio of iconic brands, including Wolford, Sergio Rossi, and St. John Knits. With a strategic alliance among industry-leading partners, Lanvin Group aims to extend the global footprint of its brands while pursuing sustainable growth through targeted investments and extensive operational expertise. The group's shares are traded on the New York Stock Exchange under the ticker symbol **