#USA #San Francisco #Email Marketing #Hotels #Sojern

Sojern Unveils Fully Managed Email Marketing Solution

Sojern, the leading marketing platform tailored for the hospitality industry, recently announced a groundbreaking addition to its suite of services: fully managed email marketing campaigns. This innovative approach allows hotel operators to significantly enhance their direct booking rates while simultaneously fostering customer loyalty. With a fundamental shift towards performance-based pricing, this solution assigns financial accountability to marketing outcomes, ensuring hoteliers only pay for successful engagements.

Revolutionizing Hotel Marketing

In an era where direct communication with travelers is paramount, Sojern's email marketing campaigns offer a unique opportunity for hotels. The global shift in consumer behavior towards personalized experiences makes this new service incredibly timely. As hoteliers face time, expertise, and budget constraints in executing effective communication strategies, Sojern provides a sophisticated solution that encapsulates everything from campaign design to performance measurement.

The integration of artificial intelligence within Sojern’s platform serves as a cornerstone of this service. By leveraging the Guest Marketing Suite, hoteliers can streamline their marketing efforts without the burden of dedicating internal resources to task execution. By seamlessly connecting with hotel management systems, Sojern’s email campaigns are powered by robust customer insights, enabling targeted messaging that resonates with potential guests.

Addressing Industry Demands

As the email marketing channel is projected to generate revenues of $17.9 billion by 2027, hotels are now more than ever recognizing the importance of this medium. Despite its potential, many establishments struggle to harness the full capabilities of email marketing due to various operational challenges. Sojern's managed service model alleviates these pain points, empowering hotels to focus their efforts on enhancing guest experiences rather than becoming bogged down with manual marketing tasks.

Noreen Henry, Sojern's revenue manager, highlighted the evolving expectations of today's travelers: "90% of consumers expect brands to understand and anticipate their needs. With our fully managed email solution, hoteliers can effectively engage guests by providing timely, relevant content that enhances the likelihood of direct bookings."

Engaging Guests for Higher Returns

Despite the prevalent reliance on online travel agencies (OTAs), analysts predict a shift in the industry landscape. By 2030, direct digital channels are expected to surpass OTAs as the preferred booking method, reflecting a potential revenue transformation for hotels. Sojern's email marketing service aims to capitalize on this trend, promoting tailored branding campaigns that engage past guests and encourage repeat visits, thus reducing dependency on third-party booking platforms.

It is noteworthy that returning customers are known to spend significantly more – approximately 67% more than first-time guests. Therefore, investing in personalized email campaigns is not merely beneficial but essential for fostering long-term revenue generation. Nicole Willams, Director of Sales and Marketing at Daryon Hotels International, expressed her satisfaction with Sojern, emphasizing how their email marketing efforts have revolutionized her hotel's ability to connect with guests effectively.

Pay-for-Performance Model

Budgetary constraints often limit marketing capabilities within hotels, making Sojern's performance-based pricing strategy particularly attractive. Rather than committing to upfront costs, hoteliers can engage in managed email campaigns that align payment with tangible results. This flexibility encourages participation and assures that marketing expenditures directly relate to increased revenue.

Sojern's multichannel approach ensures that every touchpoint operates cohesively to maximize conversion potential. Through advanced attribution techniques, hotels can effectively engage travelers across various platforms, optimizing their marketing spend while improving overall return on investment.

To learn more about Sojern’s fully managed email service as part of its Commission solution, interested hoteliers are encouraged to join the waiting list to stay updated.

Conclusion

Founded in 2007 and headquartered in San Francisco, Sojern continues to set the standard in hospitality marketing, empowering hotels with the tools they need to attract, convert, and retain travelers. With trust established among over 10,000 travel professionals annually, Sojern's innovative solutions are designed to meet the dynamic demands of the ever-evolving travel industry.

For more insights and updates from Sojern, follow their official website and join the conversation on the future of hotel marketing.