Candy Crush® Celebrates Fans with First Official Collection of Merchandise

Welcome to the Candy Kingdom: Candy Crush® Launches First-Ever Collection

Candy Crush® has taken a bold step by launching its first official online store, inviting fans into the vibrant universe of the beloved game. On October 15, 2025, the official Candy Crush Shop opened its virtual doors, transforming the iconic Candy Kingdom into a tangible world filled with unique merchandise that allows fans to express their love for the game.

A Sweet Debut

The debut collection features a variety of products, including fashionable apparel, accessories, and collectibles, all inspired by the game's signature candy-filled aesthetic. Shoppers can expect a delightful range of items that embody the joyful spirit of Candy Crush, enabling them to celebrate their passion while wearing and sharing these colorful designs.

Benjamin Pommeraud, General Manager for Strategic Initiatives at King, emphasized the intention behind this collection: “For many of us, Candy Crush is about finding little moments of joy in our busy lives. With this first collection, we wanted to bring the same spirit beyond the game through fun, comfortable, and colorful designs that fans will love.”

Expanding the Candy Crush Universe

The range of products available from the Candy Crush Shop seeks to extend the game’s uplifting energy outside the digital space. The launch initially includes stunning apparel and eye-catching accessories, with plans to expand the offering over time. Whether you're at home, out and about, or gifting a fellow candy enthusiast, the collection ensures that fans can carry a piece of the Candy Crush magic with them.

Where to Shop

For fans eager to explore the candies that have now come to life, the Candy Crush Shop can be found online at https://shop.candycrush.com. The store opens up an exciting opportunity for gamers and loyal fans who wish to indulge in candy-inspired collectibles and stylish outfits. It is a dedicated space for those looking to gift, collect, or proudly display their Candy Crush pride. Moreover, the collection is designed to keep the players' wardrobes vibrant and full of playful styles, reflective of the exhilarating gaming experience.

As an added treat for enthusiasts, limited-edition drops and sweet new capsules have also been promised for the near future, ensuring continuous excitement for Candy Crush players who want to stay trendy while celebrating their favorite game.

The Game That Started It All

Candy Crush Saga has been a significant highlight in mobile gaming since its launch in 2012, captivating millions of players worldwide. The game's addictive mechanics involve matching colorful candies in threes to win points and overcome various obstacles, making it a staple for mobile gaming enthusiasts. With over 20,000 levels to conquer, Candy Crush has firmly established its rightful place as one of the most popular mobile games globally.

As a part of King, a leader in interactive entertainment, Candy Crush Saga continues to engage over 200 million active users monthly, with dedicated teams across several cities including Stockholm, London, and San Francisco. This latest venture into the merchandise world is an exciting expansion of the brand, showcasing the love and loyalty of its players.

Stay tuned for more thrilling announcements from Candy Crush Saga and join the fun as they continue to enhance the joyful gaming experience that has brought smiles to countless faces. For updates on the game, upcoming tournaments, and merchandise, visit www.candycrushsaga.com.

So get ready to dress up in your favorite candy-themed apparel and display your love for Candy Crush, as the game's lively designs now promise to sweeten your everyday life!