#Japan #Tokyo #Aromatherapy Associates #Shueit Trading #Aroma Day

The Launch of Aromatherapy Associates Japan Online Store

Aromatherapy Associates, renowned for its luxurious aromatherapy products, is set to make a grand entry into the Japanese market with the launch of its official online store. Managed by Shueit Trading Co., Ltd., the store will open on November 3, 2025, coinciding with Aroma Day, a date selected for its phonetic resonance (11 as in "good" and 03 as in "aroma") and its alignment with Japan's Culture Day.

This launch marks a significant milestone for the brand, which aims to embed the culture of aromatherapy in Japan while celebrating the rich European traditions that inspired it. The timing dovetails with National Spa Week in the UK, emphasizing self-care just as interest in wellness blossoms during the fall and winter months.

A Diverse Product Lineup Awaits

The Aromatherapy Associates Japan Official Online Store will offer a comprehensive range of body and face care products that cater to various lifestyles. Customers will find a blend of bestsellers and unique offerings, all designed to enhance their well-being and relaxation.

In addition to the standard product lineup, the online store will also host exclusive items and campaigns that can only be accessed through this platform. This initiative demonstrates the brand's dedication to providing exceptional and unparalleled experiences for its customers.

Special Opening Campaign

To commemorate the opening, Aromatherapy Associates is launching a special promotion. The first 100 customers will receive a complimentary 3mL bottle of the highly coveted "RS Bath & Shower Oil." This rich product blends the romantic scent of Damask rose with notes of geranium and palmarosa, creating a deeply nourishing olfactory experience perfect for bath rituals.

Insights from the CEO

Takahiro Tanaka, the CEO of Shueit Trading, expressed enthusiasm about the launch, stating, "For nearly 20 years, Aromatherapy Associates has been cherished by Japanese customers. With the launch of our first official online store, we are excited to offer exclusive products and special shopping benefits that allow everyone to experience the essence of our brand more deeply. We are committed to bringing authentic aromatherapy to the people of Japan and creating new value pathways."

About Aromatherapy Associates

Founded in 1985 in London by pioneering therapists Geraldine Howard and Sue Beech, Aromatherapy Associates has revolutionized the aromatherapy industry with high-quality natural ingredients. Their products have garnered acclaim from renowned figures such as Princess Diana and Catherine, Duchess of Cambridge, and are used in premium spas and beauty establishments in over 50 countries.

With a commitment to sustainability, all products are handcrafted in London, each blended with care. They are free from synthetic fragrances, artificial colors, SLS/SLES, parabens, and mineral oils, ensuring a gentle formulation for both the environment and the skin. Furthermore, the brand proudly boasts vegan and cruelty-free certifications and has received the prestigious B Corporation certification, celebrating its ethical business practices.

Aromatherapy Associates is proud to be recognized as the "World's Best Aromatherapy Brand," having led the field of aromatherapy and wellness for over 40 years by continuously developing innovative products that meet modern wellness needs.

About Shueit Trading Co., Ltd.

As the exclusive distributor for Aromatherapy Associates in Japan, Shueit Trading boasts over 25 years of expertise in cosmetic import and sales. Utilizing a global network across ten major cities, the company brings popular cosmetics from the US and Europe to the Japanese market, staying ahead of tomorrow's trends.

With a strong focus on creativity in product development and diverse sales channels ranging from major department stores to online platforms, Shueit Trading remains a leading figure in delivering global beauty trends swiftly and effectively.

For further information, visit the official Aromatherapy Associates Japan website here.