#USA #New York #Daydream #Chat-Based Shopping #Fashion AI

A New Era in Online Fashion Shopping

On June 25, 2025, Daydream unveiled its public beta of a groundbreaking chat-based shopping agent designed exclusively for fashion. This innovative platform uses advanced AI and natural language understanding to transform how consumers shop online, promising a tailored shopping experience that simulates the guidance of a personal shopper.

Understanding Daydream

Founded by e-commerce expert Julie Bornstein, Daydream aims to alleviate the common frustrations of online fashion shopping. Traditional methods often fail to capture the nuances of individual taste, leaving consumers overwhelmed. With Daydream, shoppers can engage in conversations that reflect their style and preferences.

“Online shopping today is completely overwhelming and time-consuming. By leveraging large language models and understanding the nuances of fashion, we are building the future of online shopping,” said Bornstein. At its core, Daydream employs AI to analyze and understand user intent effectively, adapting to the unique styles of each individual.

Features of Daydream

The platform houses the largest fashion catalog tailored for this type of shopping experience, featuring partnerships with over 200 brands and access to nearly 2 million products. Whether seeking women's or men's fashion, users can explore a diverse selection that includes both popular labels and unique emerging designers.

Co-founder Lisa Yamner Green leads the partnerships team tasked with integrating full product catalogs from retailers and brands. Notable launch partners include industry giants like Nike, Uniqlo, and Net-A-Porter, alongside emerging labels such as Khaite and LoveShackFancy.

Powerful Technology

What sets Daydream apart from traditional shopping websites is its sophisticated AI engine, which utilizes a combination of models from OpenAI and Google Gemini, alongside proprietary technologies. Each AI component acts as an expert, specializing in different aspects of fashion, from materials to styling preferences.

“Our AI engine is designed specifically for fashion, incorporating elements like brand insights, product details, and current trends,” explains Maria Belousova, the company’s Chief Technology Officer. This technology allows users to refine their searches using everyday language, upload images, and receive personalized recommendations without the typical hassle of filters and dropdown menus.

A Unique Shopping Experience

Every user creates a Style Passport – an evolving profile that captures personal preferences over time. As shoppers interact with the platform, Daydream learns their tastes, delivering distinctly tailored recommendations for multiple users asking the same question. This granular personalization represents a significant leap in online shopping capabilities.

Purchases are completed directly on the retailers' websites, while Daydream operates on a commission-based revenue model, allowing merchants to onboard at no initial cost. This ensures that user relevance remains a priority, enhancing the shopping experience.

Transforming Fashion E-Commerce

With its diverse founding team hailing from tech titans like Google and Amazon, Daydream is committed to addressing the fragmented and often impersonal nature of e-commerce today. The collective goal is to enhance consumers' online fashion shopping journeys, making them feel more connected to the products they love.

In its initial funding round, Daydream secured $50 million from leading investors, including Forerunner Ventures and Google Ventures. The backing speaks volumes about the potential perceived in redefining fashion e-commerce.

From searching for the perfect outfit to discovering new brands, Daydream positions itself as not just a shopping tool but as a comprehensive resource for fashion discovery that evolves with its users. As wearers of 21st-century style continue to seek personalization in every aspect of their lives, Daydream is poised to lead the charge in online fashion shopping.

To learn more about Daydream, visit daydream.ing. For brands looking to join the platform, partner information is also available at partners.daydream.ing.