#United States #Tourism #Monterey #Raceway

See Monterey Forms Strategic Partnership with WeatherTech Raceway

In a significant development for tourism in Monterey County, See Monterey, the area’s Destination Marketing Organization (DMO), has announced a strategic partnership with the WeatherTech Raceway Laguna Seca. This collaboration marks a new chapter in their ongoing relationship, aiming to amplify the region's allure and foster sustainable tourism growth.

A Win-Win Collaboration

The partnership is set against the backdrop of Monterey County's tourism industry, leveraging the raceway's prominence to promote broader engagement in local attractions. This initiative is closely aligned with the Monterey County Tourism 2030 (MCT 2030) roadmap, emphasizing responsible tourism development that benefits both the local economy and community.

Mel Harder, president and general manager of WeatherTech Raceway, expressed his enthusiasm, stating, “We are excited to collaborate with See Monterey to bring more visitors to enjoy all that Monterey County has to offer. Our stunning location, combined with a plethora of activities nearby, makes Laguna Seca a top-notch racing venue, perfectly complemented by See Monterey’s services.”

Expanding Visitor Experience

The partnership entails placing See Monterey’s branding prominently across the WeatherTech Raceway’s platforms, including its official website and digital media channels. This approach will facilitate racegoers in easily accessing information about local accommodations, dining options, and recreational activities, thereby enriching their overall race experience.

To solidify this partnership, on-track signage and branding presence during the race events will further connect both entities. WeatherTech Raceway, known for hosting a variety of premier events throughout the year—such as the highly anticipated Sea Otter Classic and the IMSA SportsCar Championship—provides a canvas for See Monterey to showcase the wealth of activities available to visitors.

Long-Term Economic Benefits

“This partnership speaks volumes about our commitment to strengthening Monterey County's identity as a tourist destination and boosting its economic vitality,” highlighted Rob O'Keefe, President & CEO of See Monterey. He reiterated the importance of connecting racing experiences with the diverse activities that Monterey County provides. By doing so, the partnership will promote longer stays and deeper exploration of the region’s offerings.

The economic impact of tourism in Monterey County is substantial, with travel spending reaching $3.1 billion in 2024, supporting around 28,000 jobs and generating significant tax revenue for the community. Such initiatives, aimed at responsibly growing the tourism sector, are crucial for continuing this trend.

About WeatherTech Raceway Laguna Seca

WeatherTech Raceway Laguna Seca is renowned globally as a premier motorsport facility located in Monterey, California. Managed by Friends of Laguna Seca, this historic venue boasts a reputation for hosting extraordinary racing events and is a favorite among motorsport aficionados. With its signature features, such as the challenging Corkscrew, the raceway provides exhilarating experiences for both participants and spectators alike.

For more information about the events at the raceway, race enthusiasts can visit weathertechraceway.com. Explore more about the diverse offerings of Monterey County at seemonterey.com.

Conclusion

The collaboration between See Monterey and WeatherTech Raceway epitomizes a commitment to not only enhancing the tourism landscape of Monterey County but ensuring that visitors relish their time in this charming region. As both organizations work closely together, they inspire a vibrant tourism economy that celebrates the rich cultural and natural heritage of Monterey.