Celebrating the Magic of Ojamajo Doremi with Liquem
In an exciting announcement,
VHF Corporation has revealed a groundbreaking collaboration between the iconic anime series
Ojamajo Doremi and the contemporary accessory brand
Liquem. This partnership aims to create a unique line of limited-edition accessories that resonate with the magical essence of the beloved characters. The pre-order period will commence on March 14, 2026, at 21:00 and conclude on March 29, 2026, at 23:59 on the official Liquem online store.
About Ojamajo Doremi
Ojamajo Doremi is a cherished anime series that aired from 1999 to 2003 on Asahi Broadcasting and TV Asahi networks. It features the magical journeys of three girls—Doremi, Hazuki, and Aiko—who unexpectedly become witch apprentices. The show delves into their daily lives, balancing school and their adventures at the magical store, MAHO堂, while learning what it takes to be a witch. The series introduced many beloved characters, including Onpu, Momoko, and Hana, captivating audiences with its magical tales and endearing friendships.
After the series concluded, a 20th-anniversary film was released in 2020, titled
Majo Minarai o Sagashite, bringing a new story filled with magic for adult fans. Now, as we approach the 25th anniversary in 2024, Ojamajo Doremi continues to thrive with plans for new content and events, including the
Ojamajo Doremi 25th Anniversary Memorial Exhibit.
The Concept Behind the Collaboration
With the 25th anniversary of Ojamajo Doremi approaching, the collaboration with Liquem seeks to honor the nostalgia of adult fans who grew up believing in magic. Those once-innocent feelings of believing in spells and enchantment may have faded in the hustle and bustle of adult life, yet the themes of bravery, warmth, and resilience continue to resonate.
Liquem's philosophy embodies the belief that these memories serve as lifelong encouragement, a “magic” that never truly fades. This collaboration poses an intriguing question: What if we could believe in magic once again? How would that change our perception of the world? Liquem aims to bring a sense of excitement and wonder back into everyday life with their accessory designs, which serve as modern magical tools. The use of contrasting textures and vibrant resin forms not only embellishes but rejuvenates the spirit, allowing wearers to embrace a sense of happiness and luck day by day.
Product Details and Release Information
The pre-order schedule is set as follows:
- - Order Period: From March 14, 2026 (21:00) to March 29, 2026 (23:59)
- - Shipping Period: Expected between late July and early August 2026
Product Lineup
A glimpse into the enchanting collection includes:
- - Apprentice Tap Earrings: ¥4,400
- - Apprentice Tap Ring: ¥4,180
- - Pepper Topolon Ear Cuff: ¥3,520
- - Staff Notation Ring: ¥3,960
- - Special Bloom Ring (Apprentice Tap ver.): ¥3,850
- - ♪ Earrings (Doremi & Hazuki): ¥3,740
- - ♪ Earrings (Aiko & Onpu): ¥3,740
For more detailed information on each product, you can visit the dedicated page at
Ojamajo Doremi x Liquem Special Page.
About Liquem
Founded in June 2017,
Liquem is an original accessory brand that creatively interprets the essence of imaginary cocktails made from melted gemstones. They specialize in crafting unique items using resin and glass. Notably, Liquem has collaborated with renowned artists such as Takashi Murakami, Ayano Takano, and brands like Sailor Moon Store and Cath Kidston, showcasing their versatility and artistic vision.
With roots in accessory design, VHF Corporation is dedicated to enhancing lifestyle experiences through their products. They strive to create accessories that enrich their customers' lives, ensuring that everyone who interacts with Liquem can feel the magic in their everyday lives. For more information about VHF Corporation, visit
VHF Official Website.