Introducing 'mila-e' in Hinode Town, Tokyo
In the serene location of Hinode Town, Tokyo, Mira-bo Inc. has made a significant leap in maternal and child health digital transformation by launching its innovative mother-child health handbook application, 'mila-e (ミライー) おやこ手帳', alongside an online reservation service named 'mila-e 予約'. This remarkable initiative is set to commence operation from July 1, 2025, and aims to improve the way parents engage with healthcare services for their children.
Background for the Introduction of 'mila-e'
Mira-bo, headquartered in Chiyoda, Tokyo and led by CEO Kazuya Tanigawa, is dedicated to enhancing community support for childcare families. Hinode Town has already implemented various initiatives for supporting parents and children. Leveraging the 'Child, Longevity, and Place Support Project Subsidy' (*1), the town is now integrating Mira-bo's digital services. This collaboration aims to significantly boost the quality of parental support through a more engaged and responsive approach.
By connecting the 'mila-e おやこ手帳' application and the 'mila-e 予約' service, families will receive timely notifications regarding childcare information directly from their municipality. This direct communication channel allows parents to transition seamlessly to schedule consultations, health checkups, and vaccinations.
Reducing the need to make reservations during limited municipal office hours saves parents valuable time and, ultimately, minimizes stress, enhancing the overall experience of childhood healthcare.
In addition, the 'Hinode Town Childcare Support Guide,' encompassing about 60 pages of essential information on pregnancy, childbirth, and childcare, will also be made accessible within the 'mila-e おやこ手帳' application to ensure that families have the necessary resources at their fingertips, even while on the go.
1. Additional information on the Children and Longevity Support Project can be found
here.
Details of the Services
Mother-and-Child Health Handbook Application 'mila-e おやこ手帳'
The application enables parents to receive tailored notifications based on their child's age, helping them stay informed about critical updates. Notable features include:
- - Push Notification and Email Feature: Stay updated with timely messages from Hinode Town.
- - Vaccination AI Scheduler: Helps prevent missed vaccinations and errors in scheduling.
- - Digital Health Records: Allows parents to keep track of growth charts and health check-up records in a personal digital space.
You can download the application from the following stores:
Online Reservation Service 'mila-e 予約'
The online reservation system covers various important aspects, including:
- - Classes: Parent education classes, weaning classes, and childcare classes.
- - Health Check-ups: Dental check-ups for pregnant women and young children, and specific check-ups for 5-year-olds.
- - Vaccinations: BCG vaccinations and more.
- - Events: Activities such as mom yoga, parent-child rhythmic exercises, and support salons for mothers.
To utilize the service, access the 'Various Reservations' section on the mila-e app's home screen, log in with your mila-e account, and follow the prompts to schedule a reservation.
Inquiries for Hinode Residents
For residents of Hinode, you can contact the Hinode Town Children and Family Center at
TEL: 042-588-4310 for further assistance regarding the app and services.
Vision for the Future
Hinode Town's initiative aligns with its overarching philosophy of creating a vibrant community where smiles cultivate a sustainable future. The 'Hinode Town Child and Childcare Support Project Plan (Phase Three)' established in March 2025 focuses on providing safe and supportive environments for pregnancies, childbirth, and childcare, allowing children to grow healthy and flourish.
This maternal and child health handbook application marks another step forward in optimizing childcare experiences and streamlining bookings for associated services. With the introduction of 'mila-e,' families will have unprecedented access to crucial information and convenient booking functionalities right on their smartphones, empowering them in their parenting journey.
As we look ahead, Mira-bo remains committed to innovation in public services and enhancing the daily experiences of families.
About Mira-bo Inc.
Founded in December 2013, Mira-bo aims to create a future yet to be realized, embodying its name derived from 'future' and 'lab.' The company prides itself on providing digital transformation services in sectors such as maternal healthcare, welfare, and education. Partnering with approximately 400 municipalities, Mira-bo continues to forge paths in digital support for families and communities.
With the recent establishment of
hug Labo Inc. in collaboration with Gakken in December 2022, and involvement in the founding of the
Children's DX Promotion Association in February 2023, Mira-bo is dedicated to ensuring that childcare services are effective and accessible in the modern digital landscape.