Discover CÔTÉ de PARIS: A New French Fragrance Collection Inspired by a Cat's Journey

Introducing CÔTÉ de PARIS

A new original brand from France, CÔTÉ de PARIS, will debut at the Isetan Shinjuku store during the 2026 France Exhibition. This unique fragrance collection, inspired by a cat's whimsical adventures in the streets of Paris, features three types of soaps and two types of eau de toilette. Prior to its official online release on April 30, 2026, visitors can experience this captivating collection ahead of time starting April 22, 2026.

A Journey Through Elegant Parisian Life

The collection's story unfolds in the enchanting streets of Paris, where a curious cat roams and discovers delightful scents along the way. Each fragrance captures the essence of Parisian living, from the floral notes wafting off a bouquet held by a stylish Parisian to the fresh, vibrant scents of seasonal fruits found in local markets. These carefully crafted fragrances not only evoke the sophisticated daily life of Paris but also aim to bring a touch of elegance to your own routine.

The designs feature iconic symbols of Paris such as the Eiffel Tower, the French flag, and, of course, the charming cat that guides you through this olfactory journey. Each packaging showcases delightful illustrations of other cats and paw prints, adding a whimsical touch.

Product Lineup

UV Hand Cream

- SPF: 40 / PA: +++
- Formulated to protect your skin from daily UV rays while providing deep hydration. Enriched with natural titanium dioxide which instantly brightens your hands. Perfect for on-the-go use!
- Capacity: 30ml
- Price: ¥1,870 (tax included)

Fragrances

1. Sieste au Soleil: The name means "sunbathing" in French, and captures the serenity of a cat lounging in a sun-drenched corner. Expect a blend of freshly picked citrus, cassis, and sweet vanilla—ideal for peaceful Parisian afternoons.
- Type: Eau de Toilette
- Best Use: Offers a rich, sophisticated scent experience using the finest fragrance materials from Grasse, France.
- Capacity: 15ml
- Price: ¥1,760 (tax included)

2. Aux Champs-Élysées: A fruity scent highlighted by juicy peaches that invigorates every time you wear it, infused with the elegance of a chic cat walking down the Champs-Élysées.

3. Au Louvre: This refreshing fragrance, grounded by bergamot, brings forth clarity and depth, reminiscent of the thoughtful atmosphere while admiring art in the Louvre.

Soaps

Crafted with premium plant ingredients like olive oil, shea butter, and sunflower oil, these soaps promise a rich lather while ensuring gentle cleansing and moisture retention for your skin. Ideal for hand or body wash with excellent rinsability.

- Capacity: 100g
- Price: ¥1,100 (tax included)

Fragrance Varieties:

1. Lait du Laitier: Emitting a cozy scent reminiscent of fresh milk.
2. Citron du Marché: A refreshing, transparent aroma like freshly picked lemons found at local markets.
3. Fleur d’Oranger: The graceful scent of orange blossoms blooming in Provence.

Early Sales at France Exhibition 2026

Venue: Isetan Shinjuku Store, 6th Floor M' amour Booth
Exclusive Preview for Members: April 22, 2026
General Sale Dates: April 23 - April 29, 2026 (Ends at 6 PM on the final day)

About CÔTÉ de PARIS

CÔTÉ de PARIS is an original collection by E.F. International, a company specializing in importing and selling fragrance and lifestyle brands. Our collection reflects the beauty of Paris—where a wandering cat collects charming scents from the corners of the city. Inspired by floral aromas and fresh seasonal fruits, this line aims to enhance your everyday experiences while capturing the elegance of Parisian life.

Where to Purchase: