Horiemon Joins the Buyback Franchise Revolution with New Store Launch

Horiemon Enters the Buyback Franchise Market

The renowned entrepreneur Takafumi Horie, affectionately known as Horiemon, is making headlines as he steps into the world of buyback franchises. After having launched and participated in numerous businesses and franchises, this time he takes a unique position as a franchise owner himself—with his first venture opening at the Roppongi location of "Buyback Makusas."

A New Chapter for Horiemon

Horiemon's initiation as a franchisee marks a significant milestone in his career. Previously, he was instrumental in establishing various franchise headquarters but this time he adopts a completely new role. The idea began to take shape during discussions on the YouTube economic entertainment program "Real Value," which features Horie alongside prominent figures Yuta Misaki and Yuji Mizoguchi. Now, it is transforming into a solid business reality.

Features of the Horiemon Roppongi Store

The new store bears the name "Horiemon Roppongi," showcasing features that aim to disrupt traditional franchise norms:

- Personalized Guidance: Horie will provide monthly management advice directly to the store's managers, emphasizing collaborative success.
- Operational Advantages: Leveraging the Horiemon brand and his expansive network, the store is set to operate under a more pragmatic and scalable business model.
- Supportive Infrastructure: The franchise headquarters, Makusas, has committed to an all-out support system designed to ensure that new store owners succeed and avoid common pitfalls.
- Hybrid Strategy: Integrating social media, YouTube, and real-world events, the store aims to foster a vibrant community around its services.

Horiemon's Vision

In his statement, Horiemon expressed, "While I've worked on many franchise headquarters, this is my first time becoming a franchisee. I believe that the system and services of Buyback Makusas are highly practical and possess significant growth potential. I'm eager to meet directly with the store manager each month to ensure our collective success. This is a unique chance to be involved in launching the 'Horiemon Store.' Let's seize it together!"

Seeking Store Managers

Currently, the "Horiemon Roppongi" store is on the lookout for its inaugural store manager. Those eager to take on challenges alongside Horiemon and Makusas representative, Sekiemon, are invited to apply.

Sekiemon's Insights

Sekiemon (Kento Seki), who draws inspiration from Horiemon dating back to his teenage years, commented on his thrilling journey. He shared his admiration for Horiemon during the Live Door era and has nurtured his entrepreneurial spirit since. "This collaboration with Horiemon feels like a return to my roots as an entrepreneur. I am committed to ensuring the success of the Roppongi store and will extend every possible support through Makusas," Sekiemon stated.

A High-Caliber Team

The franchise has attracted an array of experienced owners, including notable businessman Tomoaki Iguchi, recognized for his appearance on the show "Reiwa no Tora," and Akira Furukawa, a franchise investor with a notable background in foreign investment banking.

With Horiemon’s debut as a franchisee, the attention surrounding the Buyback Makusas franchise model continues to grow.

Join the Franchise Movement

For those aspiring to embark on their business journey or seeking impactful challenges, Makusas is welcoming franchise applications nationwide.

For inquiries regarding franchise opportunities, please visit Makusas Franchise Application.

Company Overview

- Company Name: Makusas Co., Ltd.
- CEO: Kento Seki
- Location: Shinagawa, Tokyo
- Business Focus: Home visits for buyback, franchise expansion, premium buyback services
- Store Count: 46 locations across Japan as of June 2025.
- Official Website: Buyback Makusas
- Franchise Application Site: Makusas Franchise