#Japan #Niigata #Oisix #Food Tech

Niigata's Vision for a Food Tech Hub

Niigata, known for its rich culinary culture and vibrant food industry, is making strides to become a world-class Food Tech Town. The Niigata Food Tech Town initiative aims to stimulate entrepreneurship in the region, paving the way for food-related startups. In partnership with Oisix, a prominent food subscription service provider, and NSG Group, which has diverse educational and healthcare ventures, this initiative is set to foster a rich ecosystem for innovation and business growth.

In alignment with this vision, a new course titled "Application of Business Plans" commenced on April 18, 2025, at Kaishi Professional College. This course is part of the Entrepreneurship Department and aims to equip second-year students with the necessary skills and knowledge to develop business models in the food sector. The lectures are led by key figures from Oisix, including Yasuo Murata, the fund manager of the Future Food Fund, and Tomoki Fukazawa, who is responsible for product development.

Background of the Collaboration

Oisix has established itself as a pioneer in meal kit deliveries and quality food products since its inception in 2000. It launched the Future Food Fund in 2019, aiming to invest in and support startups in the food sector. The collaboration with NSG Group symbolizes a commitment to strengthening the entrepreneurial ecosystem in Niigata. By offering hands-on learning experiences through this partnership, students are expected to emerge as the next generation of food entrepreneurs.

During the lectures, students engage in group work focused on real-world business strategies derived from Oisix's growth story. They explore various aspects of business management, product strategy, investment assessments, and marketing principles. Feedback has indicated a high level of engagement, with students expressing keen interest in the insights shared by industry professionals.

Course Experience

Professor Mitsutoshi Furuya, who oversees the course, emphasized the importance of practical learning in fostering a culture of entrepreneurship. The students participated in an interactive group project centered around Niigata's local delicacy, "Tare-Katsu," to apply the concepts learned during the lectures. With 50 students enrolled, the atmosphere was spirited, and feedback scoring was remarkably high, indicating a successful engagement in the learning process.

Aiming for Global Recognition

Niigata's Food Tech Town initiative is set to establish venture capital presence within the prefecture to further bolster the startup environment. With its unique geographical advantages and an abundance of regional food resources, Niigata is being positioned as a leading city for food tech innovation in Japan. The initiative aims not just to attract local startups but also to create a magnet for global food tech entrepreneurs, leveraging the area's abundant agricultural and culinary heritage.

Role of NSG Group and Educational Institutions

NSG Group is instrumental in driving the Food Tech Town initiative forward. As a multifaceted organization with operations in education, healthcare, and various commercial sectors, it aims to promote regional revitalization and contribute to building a happy society. Besides educational efforts, NSG Group is engaged in collaborative projects that seek to elevate Niigata into a vibrant hub for food-related businesses.

Kaishi Professional College, established in 2020, is at the forefront of these educational efforts. With an emphasis on experiential learning and real-world practice, the curriculum prepares students for productive careers in entrepreneurship. The college features programs that balance theoretical knowledge with practical skills, ensuring that graduates are well-equipped to succeed in various industries, including the food sector.

Oisix’s Distinctive Contributions

Oisix is notable for its dedication to providing quality, safe food products through its prominent brands like Oisix, Radish Boya, and Daichi wo Mamoru Kai. In addition to delivering meal kits, the company has been proactive in addressing societal challenges related to food through innovative services. Its Future Food Fund is a vital player in Japan's food startup ecosystem, aiming to facilitate growth among domestic and international food technology ventures. In 2023, Oisix formed a partnership with the Niigata Albirex BC baseball team, further solidifying its community roots and commitment to local development.

As Niigata embraces the Food Tech Town initiative, the collaboration among educational institutions, companies like Oisix, and local government entities marks a significant shift towards a sustainable, entrepreneurial future, positioning Niigata as a booming capital of food technology and innovation.

Conclusion

Niigata’s Food Tech Town initiative exemplifies how collaboration between educational institutions and businesses can nurture a thriving entrepreneurial ecosystem. It promises to not only enhance the local economy but also showcase Niigata's rich food culture on a global platform. This initiative is essential for aspiring food entrepreneurs looking for a supportive environment to launch their innovative ideas.