#Japan #Collaboration #Shibuya #Shibuya109 #Rilakkuma

Rilakkuma and SHIBUYA109 Join Forces for an Exciting Collaboration!

San-X Co., Ltd., known for its beloved characters, is thrilled to announce the first-ever collaboration with SHIBUYA109 Entertainment at the popular SHIBUYA109 Shibuya Store. From August 14 to August 30, 2026, fans can immerse themselves in the whimsical world of Rilakkuma at this pop-up event titled 'SHIBUYA109 × Rilakkuma Lab.'

Event Highlights

This collaborative campaign promises a plethora of engaging activities, vibrant visuals, and exclusive sweets, making it a must-visit for fans of all ages. Expect original artworks of Rilakkuma to be displayed throughout the SHIBUYA109 store, showcasing different designs that capture the cuteness and charm of this famous bear. Moreover, visitors can indulge in unique Rilakkuma-themed sweets available exclusively at the basement-level MOG MOG STAND.

Exclusive Treats

Say goodbye to ordinary snacks, as the event features four special collaboration sweets:
1. GOKUGOKU Rilakkuma Lab Mango Strawberry Smoothie - 780 yen
2. JOHNS ICE CREAM Rilakkuma Lab Gelato - 800 yen
3. Marion Crêpe Rilakkuma Lab Marble Ice Crepe - 1,100 yen
4. Strawberry Fetish+ Rilakkuma Lab Colorful Strawberry Candy - 750 yen
All prices are inclusive of tax. Additionally, visitors making a purchase will receive a limited-edition acrylic carabiner as a novelty item. Don't forget to grab an original fan featuring the collaboration desserts available at the entrance on the first floor!

Special Events

In addition to tasty treats, there will be various activities to keep you entertained:

• - Lucky Draw Event: For shoppers who spend over 2,000 yen (tax included), you will have the chance to participate in a lucky draw from August 14 to August 16. Each purchase allows you to earn an original trading card from the collaboration (five different designs available).
• - Rilakkuma Greeting Event: Meet and take photos with Rilakkuma on August 29. Make a purchase of 3,000 yen or more on the event day to join this special photo opportunity. The event will be held at 1 PM, 2:30 PM, and 4:30 PM. Be sure to bring your receipt for entry!
• - Photo Spots: The store will feature special photo spots decorated with Rilakkuma motifs, making it a perfect backdrop for capturing your memories and sharing on social media. These decorative installations will be available from August 14 to August 30.

Rilakkuma Background

For those unfamiliar, Rilakkuma is a cuddly bear character created by San-X. He resides with the office worker Kaoru and his friends Korilakkuma and Kiiroitori. Rilakkuma enjoys relaxing and indulging in his favorite foods, including pancakes, omelets, and sweets. The character's laid-back charm makes him a favorite among fans both in Japan and around the world.

Closing Thoughts

Mark your calendars for this special event, and don’t miss the chance to experience Rilakkuma like never before at the heart of fashionable Shibuya. Whether you're a long-time fan or just discovering Rilakkuma, there’s something for everyone to enjoy!

For more details, visit the special campaign page here.

Additional Resources:

• - Learn more about Rilakkuma here
• - Check out Rilakkuma's official page on X here

Join us in celebrating the collaboration of Rilakkuma and SHIBUYA109, where cuteness and creativity come together in this limited-time event!