#United States #Pasadena #Rose Parade #Bowling #Go Bowling

Go Bowling Shines at the 2026 Rose Parade

For the second consecutive year, Go Bowling is set to make a fabulous appearance at the Rose Parade® presented by Honda, scheduled for January 1, 2026, in Pasadena, California. This year, the 137th edition of the iconic parade is themed "The Magic in Teamwork," perfectly aligning with Go Bowling’s mission to celebrate the unifying spirit of bowling. The float, aptly named "Rolling Together as One," will serve as a vibrant display of colorful imagery, embodying the essence of camaraderie that bowling promotes among friends and family.

The spectacular float features an artistic representation that truly captures the thrill of bowling. Atop the float sits a gigantic bowling ball, dramatically portraying the moment it collides with ten oversized bowling pins. This is ingeniously crafted to depict a thrilling “pin splash” effect, embodying the ultimate dream every bowler aspires to achieve—a perfect strike!

Extending down the float, a 25-foot bowling lane showcases riders confidently holding bowling balls, poised to roll towards victory. The energy is further amplified by an eye-catching retro-style bowling marquee at the rear, prominently displaying the bold branding of Go Bowling. Surrounding this captivating design, a bed of vibrant florals enhances the festive atmosphere, bringing cheer and excitement to this well-loved tradition.

Tyler Herreman, President of the Bowling Proprietors' Association of America, shared his enthusiasm, stating, "Bowling has a magical way of bringing friends and family together as one. This float represents the excitement of creating those special moments with those closest to you, and we hope it encourages everyone to head to their local bowling center to join in the fun."

During this event, Go Bowling will also take center stage as the presenting sponsor of FloatFest, a two-mile display that features Rose Parade floats following their grand appearance. Taking place from January 1–3, 2026, FloatFest draws nearly 70,000 visitors annually to catch a glimpse of these magnificent floats up close, allowing attendees to appreciate the creativity and intricate details that make each display truly unique. Attendees can expect to meet Go Bowling brand ambassadors who will engage with guests, answer queries about the sport, and offer the chance to win exciting prizes—one lucky winner will walk away with the grand prize of “Free Bowling For a Year.”

John Harbuck, President of Strike Ten Entertainment, expressed the excitement surrounding the event: "We're thrilled to once again roll together in the Rose Parade and share the excitement of bowling with millions of spectators across the country. The Go Bowling 'Rolling Together as One' float embodies the energy, creativity, and community spirit that make bowling America’s number one participatory sport. It’s a wonderful opportunity to showcase our sport and roll into the new year on one of the biggest stages of the holiday season."

In anticipation of the New Year and further promoting the sport, Go Bowling is hosting a sweepstakes, allowing enthusiasts to win “Free Bowling for a Year.” Fans are encouraged to enter through GoBowling.com or their social media channels, starting from December 1, 2025, until January 3, 2026.

To stay updated on this exciting journey, interested parties can visit GoBowling.com and follow their social media accounts on Facebook, Instagram, X, and TikTok.

About GoBowling.com

GoBowling.com serves as a comprehensive hub for bowling enthusiasts eager for news and information regarding this beloved pastime. Welcoming over 67 million players each year, it provides bowling lovers of all ages with resources including tips, techniques, entertainment news, and deals at over 1,700 family-friendly bowling centers across the nation.

About the Event

The Pasadena Tournament of Roses® is a volunteer organization that proudly hosts America’s New Year Celebration®, featuring the Rose Parade®, Rose Bowl Game, and various accompanying events. With over 80,000 volunteer hours dedicated to ensuring the success of the parade, this year’s event promises to be a magical celebration of teamwork and unity.

To experience the joy of bowling this New Year, mark your calendar for the Rose Parade and FloatFest, where the spirit of fun and togetherness will truly shine.