FUMIYA Appointed as Creative Director at Public Technologies, Spurring Japanese Dynamism

FUMIYA Joins Public Technologies as Creative Director

Public Technologies, headquartered in Chuo-ku, Tokyo, has announced the appointment of FUMIYA as its Creative Director. With an impressive following of over two million on social media and known for his work as part of the couple influencer duo "Fumikana," FUMIYA brings a wealth of experience in creative direction and marketing, having led numerous projects during his career. His strength in addressing social issues through engaging narratives will be integral as the company aims to address pressing regional challenges across Japan.

The vision of Public Technologies— "Japanese Dynamism: Energizing Japan from Local Communities to the World"— resonates deeply with FUMIYA, motivating him to take on this new role and actively engage in the company's initiatives. Rather than merely expanding promotional efforts, Public Technologies views this appointment as a strategic investment in realizing its vision. The fusion of FUMIYA’s storytelling capabilities with the company’s technological expertise aims to enhance the narrative perspective of various challenges faced by communities throughout Japan.

Context and Intent Behind the Appointment

Japan faces a multitude of complex social issues, such as declining birth rates, stagnant local economies, and insufficient administrative resources. Despite these challenges, there remains a gap in public interest and participation in government initiatives. In order to stimulate involvement, it’s essential to foster a sense of personal ownership and passion around local challenges. This is where “empathy-driven storytelling” becomes crucial—an element the company seeks to enhance through this appointment.

Public Technologies has previously tackled public sector solutions using applications like "PubTech" and AI-based administrative support tools. However, it recognized the need to strengthen the narrative aspect, which can be effectively communicated only through engaging content. By hiring FUMIYA, who excels in creating relatable and empathetic content, the company aims to create a stronger link between residents, local governments, and industries, fostering collaborative efforts towards problem-solving.

Comments from FUMIYA

In his new role, FUMIYA stated, "This is the first time I am publicly associating myself with such a title. My decision stems from my admiration for Yamato Aoki as a person and my desire to invest a part of my life in his 'determination' and 'philosophy.' Creativity possesses the power to inspire hearts and transform futures. A single word or video can transport someone to a markedly different tomorrow. Therefore, I commit to forging this path with utmost sincerity and determination, alongside Aoki and Public Technologies, as we endeavor to create societal impact."

Comments from Yamato Aoki, CEO

Yamato Aoki remarked, "In my experience with creators, FUMIYA epitomizes 'Japanese Dynamism.' Our ongoing discussions over the years have led me to believe that FUMIYA can help accelerate our mission to connect with those whose hearts and minds we have yet to touch. His ability to capture attention instantly and execute ideas will undoubtedly serve as the critical piece needed to elevate our efforts to the next level. This is not merely about business expansion; it’s about casting a spotlight on untapped talent and cultures to set a new global standard that excites the world."

Future Initiatives

With FUMIYA’s appointment, Public Technologies aims to give a voice to the aspirations and energy within local communities, expanding engagement and support for those addressing regional issues. Plans include enriching existing services and promoting events and content tailored to community characteristics, supporting various local challenges. Ultimately, the company strives to blend narrative and technology to fulfill the vision of Japanese Dynamism.