#United States #Muscatine #KENT Corporation #KENT WORLDWIDE #Kent Feeds

KENT Corporation Becomes KENT WORLDWIDE

KENT Corporation, originally known as Kent Feeds, is on the verge of a significant transformation as it rebrands itself to KENT WORLDWIDE, marking nearly a century of growth and innovation. Established in 1927, the company has transcended its roots as a small family business to emerge as a key player on the global stage, encompassing sectors such as food, beverage, agriculture, and pet care.

A New Chapter in an Inspiring Legacy

As KENT WORLDWIDE, the company aims to unify its diverse operations under a single global identity, which reflects both its rich heritage and future aspirations. Gage Kent, the Chairman and CEO, emphasizes that this rebranding carries forward the legacy and story of KENT, enhanced by nearly a century of dedication to innovation and quality. The name change signifies both respect for the past and a bold vision for the future.

"The name KENT WORLDWIDE embodies our journey and growth. From our humble beginnings in animal nutrition, we have built a diversified enterprise that continues to innovate and expand," Gage Kent noted. This new name not only acknowledges the history encapsulated in the previous names—Kent Corporation and Kent Feeds—but also highlights the family’s ongoing leadership and commitment to the values that shaped the company.

Plans for Future Growth

Kent's outlook is as ambitious as it is forward-thinking. The company is nearing the completion of a multi-year project that includes the redevelopment of the historic McKee Button Company factory in Muscatine, Iowa. Recognized on the National Register of Historic Places, this site will soon house offices for KENT's Consumer Brands, showcasing the company’s dedication to preserving historical significance even as it strides confidently into the future.

Additionally, KENT WORLDWIDE plans to launch a new manufacturing plant dedicated to producing the World's Best Cat Litter, a sought-after product in the pet care category. The company's vision for growth includes a solid international presence, having already made four acquisitions since 2018 that extend its manufacturing and marketing reach to key markets like Australia and the United Kingdom.

Commitment to Quality and Safety

KENT WORLDWIDE aims to combine its extensive global expertise with a focus on specialty ag-based food and industrial ingredients alongside consumer brands and food service solutions. This dual focus allows the company to deliver exactly what partners and customers need, ensuring quality, safety, and joy in day-to-day products. The strategic direction of KENT WORLDWIDE indicates a balance of scale and personal service, emphasizing precision and pride in its offerings.

About KENT WORLDWIDE

With roots tracing back to 1927, KENT WORLDWIDE is committed to animal care and human nutrition, grounded in the philosophy of doing what’s right. Today, it stands as a leader in manufacturing and marketing specialized ingredients and trusted consumer products—all while proudly operating as a family-owned enterprise. The company is headquartered in Muscatine, Iowa, and continues to thrive under the leadership of its third-generation CEO, Gage A. Kent.

KENT WORLDWIDE is set to redefine its brand and grow into the next century, remaining true to the values that have powered its remarkable journey thus far. This transition not only highlights a commitment to innovation and quality but also a promise to its customers and stakeholders to continuously strive for excellence in all facets of the business.