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MEN’S BIGI Opens Its Flagship Store in Yurakucho

In a significant milestone, MEN’S BIGI has inaugurated its flagship store on the 6th floor of the Yurakucho Marui building, marking the brand's 50th anniversary. The opening is part of a broader project titled "BEGIN THE BIGI," which encapsulates the brand's journey and future aspirations.

The store is positioned as a central hub for MEN’S BIGI, operated by the company BIGI, based in Nakano, Tokyo. This establishment aims to celebrate the brand's rich history by offering a diverse array of exclusive 50th-anniversary items, including unique collaborations developed with renowned creatives and manufacturers from both Japan and abroad.

A Legacy of Modern British Style

MEN’S BIGI is known for its modern British style—a sophisticated blend of historical references with contemporary updates. This 50th anniversary not only emphasizes the brand's commitment to craftsmanship but also highlights its mission to adapt and innovate in a changing fashion landscape. With a nod to the past, MEN’S BIGI intends to redefine its identity to resonate with future generations.

Exclusive 50th Anniversary Products

The flagship store features several limited-edition items as part of its anniversary celebrations:

Collaboration with Founder Takeo Kikuchi

A highlight of the anniversary collection is the collaboration with the founder, Takeo Kikuchi. Having led the brand from its inception in 1975 until 1983, Kikuchi has returned to design modern takes on classic pieces. This collection captures the essence of the late 70s and early 80s, not merely replicating styles, but reinterpreting them through a modern lens. The prices for these unique pieces include:

• - Jacket: ¥82,500 (tax included)
• - Pants: ¥41,800 (tax included)

Collaboration with Shinsuke Nakata

Additionally, designer Shinsuke Nakata of "Unlikely" has contributed to the collection, offering items that blend vintage aesthetics with modern sensibilities. His designs aim to create a new sense of everyday wear, with items such as:

• - Stadium Jacket: ¥88,000 (tax included)

Revival of the Classic 1983 Stadium Jacket

Returning to the roots, the flagship store will also feature a limited release of the original 1983 stadium jacket, reimagined for present times. Priced at ¥81,400 (tax included), this design uses high-quality wool melton and sheep leather, characterized by a modern silhouette that avoids being overly oversized.

Opening Celebration and Promotions

To commemorate the grand opening, MEN’S BIGI is hosting a series of events:

• - 50th Anniversary Fair: From September 12 (Friday) to 28 (Sunday), customers spending over ¥44,000 (tax included) will receive a limited commemorative novelty item.
• - Stadium Jumper Order Event: From September 12 (Friday) to 23 (Tuesday, public holiday), customers can participate in an order event for the special setup and stadium jumper. For details, customers are encouraged to contact the shop directly.

Shop Details

• - Opening Date: September 12, 2025 (Friday)
• - Location: Yurakucho Marui, 6th Floor
• - Business Hours: 11:00 AM to 8:00 PM

The flagship store serves not only as a retail space but as a testament to MEN’S BIGI’s enduring legacy in the fashion world. With a focus on authenticity, craftsmanship, and innovation, MEN’S BIGI invites both loyal customers and new faces to experience the evolution of modern menswear.

For more information, visit: MEN'S BIGI Official Website