#Japan #Tokyo #nail polish #OPI #ICONs

OPI Celebrates 45 Years with the New ICONs Collection

In an exciting reveal, OPI has announced the launch of its 45th Anniversary Collection, aptly named the "OPIcons," set to hit stores on March 13. The brand has spent nearly half a century delivering freedom and joy through vibrant nail colors while allowing individuals to express themselves at their fingertips.

With the philosophy that nail color transcends mere aesthetics and serves as a vital tool for self-expression, the ICONs collection reflects both the historical impact and the future of nail artistry. Highlighting this evolution, the collection includes an updated version of the immensely popular "Princesses Rule!" in the form of a sophisticated peach shimmer named "Queens Rule."

This spring, OPI introduces a lineup of iconic colors that bridge the past with innovative artistry, encouraging fans to experience something truly special in their nail care routines.

Collection Features

The ICONs collection comprises two distinct product lines: the premium Infinite Shine and the standard Nail Lacquer. Each line has 12 stunning shades, meticulously crafted to capture attention and inspire creativity.

Infinite Shine (Quick-Dry Nail Polish)

Each 15mL bottle priced at ¥1,650 (excl. tax: ¥1,500) includes:

• - ISL195 / Kyoto Oyster: A beloved, timeless rainbow white pearl.
• - ISL196 / Dolce de Latte: A subtly sweet cream beige for an adult cute vibe.
• - ISL197 / Passionista: A girly rosy pink that hints at budding romance.
• - ISL198 / Lavender Bath: A feminine lavender cream that brings happiness to your fingertips.
• - ISL199 / What's Not to Lilac?: A perfect light purple that garners jealousy.
• - ISL200 / Good Night Aphrodite: Passionate pearl pink for the goddess of love.
• - ISL201 / I'm Not Really an Influencer: A charismatic hot pink that sparkles boldly.
• - ISL202 / Shock Em Orange: An electric red-orange that’s shocking in all the right ways.
• - ISL203 / Less is More: A mysterious blue-purple, oozing elegance.
• - ISL204 / O Baby!: A light green that brings spring to your nails.
• - ISL205 / Big Apple Green: A vivid fresh green that instantly transforms.
• - ISL206 / See Me Now: A breezy light blue reminiscent of ocean waves.

Nail Lacquer (Standard Nail Polish)

Each 15mL bottle available for ¥1,650 (excl. tax: ¥1,500) offers:

• - NLS061 / OPI’m a Bubble Bunny: A soft and lovely milky pink reflecting purity.
• - NLS062 / Put It in Airplane Mode: A chic nude beige that's hard to look away from.
• - NLS063 / You Don't Know Suzy: A classy mocha brown that turns heads.
• - NLS064 / Mod About Me: A dreamy lavender cream that's irresistibly charming.
• - NLS065 / Bath Time Bubbly: A romantic pink cream that ensures a fluttering heart.
• - NLS066 / Queens Rule: Elegance in a peach shimmer that leaves you speechless.
• - NLS067 / Pompeii Pink: A dramatic hot pink that catches the eye of passersby.
• - NLS068 / Shrimp Cocktail: An energetic bright orange that exudes vitality.
• - NLS069 / Sunny Bunny: A charming milky yellow that radiates smiles.
• - NLS070 / Strawberry Cosmo: A stylish fuchsia that expresses inner strength.
• - NLS071 / Lincoln Park After Brunch: A seductive dark berry that steals the spotlight.
• - NLS072 / Big Apple Energy: A glamorous ruby red that demands attention.

Innovation Behind OPI's Products

Known for their vibrant and long-lasting formulations, OPI's Infinite Shine promises quick-drying, vibrant color that lasts up to 11 days with a glossy finish like gel nails, utilizing a unique Pre-Cure Gel Technology that allows for durability and easy removal. The entire range is vegan-friendly, underlining OPI's commitment to responsible beauty.

Meanwhile, the traditional Nail Lacquer is designed for quick drying and can maintain color and gloss for up to a week, dependent on usage and conditions. It’s user-friendly with a brush that glides on smoothly, perfect for both manicures and pedicures.

Launch Information

The ICONs collection will be available on March 13 via official e-commerce sites such as Amazon and select variety shops. To commemorate the 45th Anniversary launch, select nail salons will host experiential events, allowing visitors to try all 24 colors in-store. This limited-time event will run from March 13 to April 26 at Longleage locations including Hiroo, Ginza, and Daimaru Umeda.

About OPI

Originating from Los Angeles, OPI is a top-tier nail brand loved by professionals and celebrities worldwide. With a broad range of color options, exceptional durability, and vibrant formulas, OPI continues to create nail products that not only follow the latest trends but also enhance the beauty of fingertips across more than 100 countries, including Japan, the UK, and France.

For more information, visit the OPI Brand Site and follow their official Instagram for the latest updates on products and trends.