#Japan #Skincare #Tokyo #Shironoclinic #UV Protect

Celebrating 30 Years of Shironoclinic

In 2025,
Shironoclinic marks a significant milestone with its 30th anniversary. Founded in Tokyo's Hiroo district under the leadership of Dr. Jiono and Assistant Director Dr. Ishihara, the clinic has treated over 330,000 cases of pigmentation. This anniversary brings a new product: UV PROTECT, a UV cream designed to shield the skin while ensuring continuous hydration, embodying the clinic's commitment to skincare excellence.

The Journey Behind UV PROTECT

With three decades of specialized laser treatments, Shironoclinic has grasped the essence of effective skincare. Central to this philosophy are two crucial elements: hydration and UV protection. Dr. Jiono has always envisaged a world where UV care would blend seamlessly into daily routines, making it as habitual as meal times. Yet, counseling sessions reveal a stark reality: many patients, even today, neglect consistent UV protection.

While awareness about its importance exists, issues such as white cast, dryness, and fine lines deter many from integrating UV protection into their daily regimen. As representatives of Shironoclinic, we encourage the use of UV cream not just post-laser treatment but in everyday life, recognizing the need for accessible products that meet these criteria.

Therefore, UV PROTECT was born, crafted with delicate skin in mind. Its formulation ensures that:

• - It contains mild ingredients safe for sensitive skin post-laser treatment.
• - It maintains skin hydration and does not leave a white cast or chalkiness.
• - It offers a smooth, cream-like texture, making it perfect for year-round application.

Shironoclinic’s Core Value: Hydration

At Shironoclinic, hydration is paramount. Our team goes above and beyond to recommend comprehensive treatment methodologies that boost moisture retention in the skin. This includes innovative peels, laser therapies, intravenous hydration, and pharmaceutical treatments, delivered through thorough consultations. Our commitment to hydration has remained unaltered since the beginning, with the original in-house formulated products based on the same principles of moisturizing still prevalent in our practices today.

Five Key Features of UV PROTECT

1. Thoughtful Formulation

The UV absorbing agents in UV PROTECT are uniquely encapsulated with lecithin, ensuring they do not directly contact the skin, making it suitable for dry and sensitive skin types.

2. Emphasis on Hydration

This product includes plant-derived moisturizers like macadamia nut fatty acid phytosterol and tremella fuciformis polysaccharide, which combat midday dryness and help maintain skin moisture.

3. Metal-Free and Five Free Formula

Exempt from metal-based UV filters (like zinc oxide and titanium dioxide), UV PROTECT is ideal for those with metal allergies. It also boasts a 5-free formulation: fragrance-free, colorant-free, alcohol-free, paraben-free, and devoid of petroleum-based surfactants, making it gentle on the skin.

4. Pleasant Application Experience

The metal-free formulation ensures there's no white cast or uncomfortable dryness, making it suitable as a makeup base. Its smooth consistency allows easy and even application across the body.

5. Supervised by Dermatology Experts

With a focus on robust sun protection, the UV PROTECT cream is formulated under the guidance of cosmetic dermatologists, assuring both quality and efficacy.

Product Information

• - Product Name: UV PROTECT
• - Specification: UV Cream (SPF 50+, PA++++)
• - Price: 3960 yen (tax included)
• - Volume: 50g

Hydrating Ingredients:

Macadamia nut fatty acid phytosteryl, Tremella fuciformis polysaccharide, Sodium hyaluronate, Tetrahexyldecyl ascorbate, Arbutin, Niacinamide.

UV Absorbing Ingredients:

Ethylhexyl methoxycinnamate, Diethylamino hydroxybenzoyl hexyl benzoate, Bis-ethylhexyloxyphenol methoxyphenyl triazine.

30th Anniversary Celebrations

On December 12, 2025, Shironoclinic will officially celebrate 30 years since its inception. A festive ceremony is planned for October, where industry influencers and media professionals will gather in collaboration with the newly renovated Happoen. A retrospection of Shironoclinic's journey, alongside discussions on the prominence of combination treatments and gynecological aesthetics, will be highlighted at the event. The launch of UV PROTECT** and NMN supplements will also feature prominently. Surprise guests, including popular personalities and entertainers, will grace the event, promising a warm and traditional atmosphere that highlights Shironoclinic's legacy.