#New York #無し #Community Engagement #Weather Company #OpenWeb

OpenWeb Collaborates with The Weather Company

On September 11, 2025, OpenWeb, a premium platform dedicated to community engagement, announced an exciting collaboration with The Weather Company, recognized as the most accurate weather forecaster globally and reaching over 300 million users each month. This partnership aims to enhance user experience on weather.com by transforming routine weather checks into profound community interactions.

Visitors to weather.com, whether they access it via mobile or desktop, are usually interested in how weather impacts their daily activities. This partnership allows users to engage not only with insightful stories and expert opinions but also with each other, thus enriching their overall interaction with the platform.

"By collaborating with The Weather Company, we are developing rich communal experiences centered around weather content, enabling direct discussions between users and The Weather Company’s impressive team of experts," stated Haim Sasson, President of OpenWeb. He emphasized that the integrated platform will connect users with relevant content, while simultaneously granting The Weather Company access to valuable real-time community insights.

The collaboration capitalizes on OpenWeb's advanced community engagement technology to cultivate an interactive and dynamic environment that links individuals directly to tailored editorial content and newsletters curated by The Weather Company's acclaimed editorial team. Using AI-assisted moderation tools and live dashboards that monitor content engagement, the partnership aims to enhance user interaction throughout various weather events.

Brennan Gerster, Chief Business Officer and General Manager, Consumer of The Weather Company, added, "Our users rely on us for critical weather updates, and through this partnership with OpenWeb, we aspire to stimulate authentic dialogues regarding forecasts and stories that are most relevant to their lives." He underscored the significance of weather as a common conversation topic, expressing the company's continual effort to deepen the relationship with its audience while offering insights that help communities prepare for both everyday scenarios and severe weather conditions.

The announcement is particularly timely, as digital publishers strive for innovative strategies to deepen audience relationships and enhance user registrations. The Weather Channel’s strong reputation and vast audience uniquely position it to create a thriving community that informs and enriches users’ decision-making processes.

OpenWeb's technology has effectively benefitted prominent publishers, including CNN, The New York Post, and the Wall Street Journal, with partners typically experiencing notable increases in user engagement and registration metrics. The platform’s ability to foster meaningful discussions, while ensuring a respectful dialogue, is particularly advantageous for weather-related content, where accurate information and community welfare are paramount.

About OpenWeb

OpenWeb’s core mission revolves around revolutionizing online discourse. The company collaborates with brands and publishers to forge strong, direct connections with their communities. Their technology empowers partners to cultivate vibrant communities founded on healthy conversations and active social interactions. As of now, OpenWeb is allied with over 5,000 leading publishers, engaging more than 150 million active users monthly.
Founded in 2015, OpenWeb has established offices across New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris, and is supported by top-tier investors such as Georgian, Insight Partners, and The New York Times. For more information, explore OpenWeb.com or follow on LinkedIn and Twitter at @OpenWebHQ.

For more details, visit YouGov 2025 Trust in Media poll and ForecastWatch - Global and Regional Weather Forecast Accuracy Overview.