#Saudi Arabia #Riyadh #International MICE #Vision 2030

International MICE Summit 2025

The International MICE Summit (IMS25) is set to take place on November 26-27, 2025, in Riyadh, Saudi Arabia, uniting more than 2,000 global leaders from various sectors. This high-profile event aims to enhance the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector while highlighting Saudi Arabia's growing prominence as a global hub for business events.

Building on Success

IMS25 builds on the triumph of its inaugural edition in 2024, which attracted over 1,700 participants, including 140 speakers from 25 different countries. The summit aligns with Saudi Arabia's Vision 2030, a strategic initiative aimed at diversifying the economy and driving human capacity development. The event emphasizes how business events can stimulate intersectoral innovation and sustainable growth—a key focus as the kingdom prepares to host the World Expo 2030 and the FIFA World Cup 2034.

His Excellency Fahd Al-Rasheed, the chairperson of the Saudi Conventions and Exhibitions General Authority (SCEGA), who will host the summit, stated: "Vision 2030 opens an unprecedented era of opportunities for the events industry, creating new experiences and destinations as Saudi Arabia welcomes the world. By bringing together leaders and decision-makers, IMS25 will accelerate collaboration that fosters connectivity and growth across the kingdom and the global MICE industry."

The Importance of the MICE Sector

The MICE sector has experienced remarkable expansion, with corporate events growing by 44% over the past five years, underscoring its vital role in economic diversification for Saudi Arabia. As the fastest-growing business events destination in the G20, the kingdom boasts ambitious mega projects and top-tier infrastructure investments. Notably, Saudi Arabia welcomed a record 115.9 million tourists in 2024, reflecting a 19% year-on-year increase in international visitor spending.

The two-day agenda of IMS25 will feature ministers, CEOs from the private sector, and commercial announcements across various environments, including innovation clusters, a platform for future MICE leaders, and a celebratory gala dinner. Registration is now open at internationalmicesummit.com.

About the International MICE Summit

The International MICE Summit serves as a pivotal gathering for global leaders in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, as well as industry professionals across related fields such as tourism, culture, sport, and entertainment. Organized by the SCEGA, IMS25 provides a platform for connecting with top global destinations and decision-makers, driving the growth of the MICE industry in the coming decade.

With the inaugural initiative wildly successful, attracting participants from around the globe, the upcoming summit looks to harness the power of public-private collaboration to propel MICE growth further. This ambitious event promises to redefine growth models and add substantial value to the industry.

For more information or to register for the event, visit:

• - Website: internationalmicesummit.com
• - Twitter: @ims_summit
• - LinkedIn: IMS Summit
• - YouTube: IMS Summit Channel

About Saudi Conventions and Exhibitions General Authority (SCEGA)

Established in 2018 by Royal Decree, the SCEGA is the official body that oversees the development and regulation of the exhibitions and conventions sector in Saudi Arabia. The agency aims to enhance the economic impact of this sector by formulating strategic policies, issuing licenses, promoting Saudi Arabia as a premier MICE destination, and encouraging investment in line with international standards. Through collaboration with local and international stakeholders, the SCEGA strives to drive sector growth, support talent development, and create opportunities to showcase the kingdom's unique identity on a global scale.