BLUE BLUE Coat Launch
2026-01-22 05:18:08

Introducing BLUE BLUE's New Water-Repellent Denim Work Coat: A Blend of Vintage and Modern Style

BLUE BLUE's Latest Offering: Water-Repellent Denim Work Coat



BLUE BLUE, a brand renowned for its commitment to quality denim and indigo blue, has announced the launch of its new water-repellent wax-coated denim work coat. Drawing inspiration from vintage work coats originally crafted in the UK, this piece artfully merges classic aesthetics with a modern fit, ensuring it meets the demands of contemporary style.

Crafted from approximately 8oz of original BLUE BLUE denim, the fabric features a resin coating combined with rosin and paraffin, resulting in a durable, water-repellent material. This innovation allows for everyday usability across unpredictable weather, positioning the coat as a versatile choice suitable for both casual and office-casual settings. The design balances functionality with a refined appearance, making it a staple that seamlessly integrates into a daily wardrobe.

Product Details

  • - Item: Wax Light Denim Work Coat
  • - Color: Indigo
  • - Sizes Available: S to XL
  • - Price: ¥67,100 (tax included)

The silhouette of the coat is designed with a comfortably relaxed fit, allowing for easy layering. Despite being made from a single layer of denim, the wax coating imparts a slight stiffness and elegant sheen, enhancing the casual fabric with a polished touch. Efforts have been made to minimize the inherent texture and scent of the wax, ensuring a comfortable wearing experience for everyday use.

Equipped with four patch pockets of varying sizes, this work coat offers exceptional storage capacity. Additionally, it features slashed pockets that provide direct access to the pockets of pants or jackets worn underneath, amplifying its practical design.

Consideration for movement is integrated into the design, exemplified by a deep back slit and chain-stitch construction, emphasizing durability and function throughout the garment.

The coat reflects the ruggedness associated with British workwear while showcasing BLUE BLUE's unique material selection and modern silhouette design. With its lightweight feel, it is adaptable for any season or style—making it an ideal choice for daily attire.

Available from late January 2026, the coat is currently in high demand. For those interested, it can be purchased at the SEILIN ONLINE SHOP as well as several physical locations, including:
  • - HOLLYWOOD RANCH MARKET
  • - BLUE BLUE KOBE
  • - BLUE BLUE YOKOHAMA
  • - BLUE BLUE HAKATA
  • - BLUE BLUE KYOTO
  • - BLUE BLUE NAGOYA
  • - BLUE BLUE JAPAN (Narita International Airport Terminal 1)
  • - Seirin-do (Fukuoka Airport International Terminal)

About BLUE BLUE


Founded in the early 1980s, BLUE BLUE began with the creation of denim shirts and has since focused on the beauty of denim that evolves with wear, emphasizing indigo blue and aiming to produce the ultimate daily wear that is simple yet effective.

Stay updated with the latest news from BLUE BLUE on their official Instagram account.

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Topics Consumer Products & Retail)

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