#USA #Phoenix #Fullbay #Trent Broberg #Patrick McKittrick

Trent Broberg Takes the Helm at Fullbay

In a significant leadership transition, Fullbay, a leading provider of operational efficiency solutions for heavy-duty repair shops, has inducted Trent Broberg as its new Chief Executive Officer as of September 22, 2025. This move comes as the company’s previous CEO, Patrick McKittrick, steps down after four years of transformative leadership.

Broberg is not new to the industry, bringing with him extensive experience from his previous roles at ACERTUS and Truckstop.com, along with nearly a decade at Swift Transportation. He also has a seat on the board of Wabash, a major player in trailer manufacturing. His combination of logistics expertise and passion for innovation positions him well as the new leader of Fullbay, which aims to enhance the operational landscape for repair shops and fleets, ultimately contributing to safer roads for all.

Broberg expressed his excitement about this new chapter, stating, “Fullbay has built an incredible platform that addresses real challenges for independent repair shops and internal fleet maintenance teams. I’m excited to build on that foundation, drive further innovation as an AI-first company, and instill confidence in the team to deliver even greater value for our customers and the entire industry.”

Under McKittrick's leadership, Fullbay experienced a robust period of growth, solidifying its market presence and customer relationships. He spearheaded various innovations and secured crucial strategic investments from JMI Equity and Mainsail Partners, catalyzing Fullbay's expansion. McKittrick reflected on his tenure by emphasizing the milestones achieved and expressed confidence in Broberg's ability to steer the company toward continued success.

“This transition represents a natural inflection point for both me and Fullbay,” McKittrick noted. “We’ve achieved a lot together, and the company is in a stronger position than ever. I’m looking forward to spending time with my family before deciding what’s next, and I’m confident Trent is the right person to guide Fullbay into its next chapter.”

The leadership transition is designed for a substantive handoff, ensuring continuity for employees, customers, and partners alike. Fullbay’s leadership team remains intact, and the company’s strategic vision is set to advance without disruptions.

With this planned transition, Fullbay is poised for an era of further growth and innovation in the commercial repair sector. Based in Phoenix, Arizona, the company continues to revolutionize operational efficiencies for heavy-duty repair shops through advanced technology.

Founded in 2014, Fullbay connects all aspects of business operations in real-time to enhance workflows and transparency across departments, catering specifically to the needs of its diverse clientele. Additionally, the company has invested in community welfare through initiatives like the All About the Grilles e-commerce store, which donates a portion of proceeds to support essential workers in heavy-duty repair.

As Trent Broberg steps into his new role, industry experts and clients alike are eagerly anticipating the innovative advancements Fullbay will undertake under his guidance—hoping to further revolutionize the heavy-duty repair industry while continuing to deliver exceptional value and service to their clientele.

Conclusion

Trent Broberg's appointment as CEO marks a pivotal moment for Fullbay, symbolizing a commitment to innovation and excellence. The company is undoubtedly well-positioned to build on its previous achievements, reinforcing its status as a leader in the operational efficiency space for heavy-duty repair and fleet maintenance.