#United States #Boise #funding #GetWhys #GTM Platform

GetWhys Secures $5.2 Million in Funding to Bridge Research-to-Outcome Gap

In a significant move to enhance B2B go-to-market strategies, GetWhys announced a successful $5.2 million funding round that was oversubscribed. Led by EPIC Ventures, this investment follows the company’s commitment to closing the gap between buyer insights and actionable outcomes for revenue generation.

The Insight-Driven GTM Platform by GetWhys transforms verified buyer insights into effective messaging and training for sales teams, thereby supporting revenue outcomes for high-profile customers like Intel, Verizon, and CDW. This funding round elevates GetWhys' total financing to $8.5 million, with the funds earmarked for accelerating market strategies, product innovations, and enhancing the company’s proprietary datasets.

With a year marked by remarkable growth, GetWhys has increased its team from 8 to 16 employees and has seen more than a tenfold increase in revenue, along with a customer base growth of over 20 times. Craig Jeppson, Principal at EPIC Ventures, remarked on the transformational shift in the SaaS landscape and highlighted the unique value of GetWhys’ dataset, which he stated offers quality outputs that set them apart from competitors.

Understanding the Research-to-Work Gap

One of the driving forces behind GetWhys is the critical observation that in many B2B organizations, the teams closest to the market lack sufficient access to genuine buyer evidence. Oftentimes, research is conducted in isolation, synthesized without direct collaboration with GTM teams, leading to delays that hinder timely execution. The typical result? Messaging that relies on assumptions, instinct-driven campaigns, and sales conversations based on outdated information.

GetWhys is tackling this fundamental disconnect by positioning buyer research and GTM efforts as intertwined processes. According to Philippe Boutros, CEO and Co-founder of GetWhys, the aim is not merely to generate faster insights but to truly bridge the distance between insight and actionable output. He explains that conventional research processes often lag behind market dynamics, rendering them ineffective. GetWhys empowers teams to react quickly and effectively, ensuring that insights are promptly applicable.

About GetWhys

GetWhys stands as the pioneering platform integrating buyer research with GTM workflows. The solution enables go-to-market teams to anchor their strategies, communications, and customer interactions in real-time buyer intelligence. This approach effectively minimizes the insight-to-output gap that can lead to significant losses in time, pipeline development, and overall market position.

With a robust proprietary database generated from extensive B2B buyer interviews, GetWhys creates a compounding data advantage that enriches its service offerings over time. Targeting mid-market and enterprise B2B firms, its headquarters are located in Boise, Idaho, and it maintains additional offices in Portland, Oregon; New York City, New York; and Bozeman, Montana.

To learn more about GetWhys and its innovative platform, visit getwhys.io.

For media inquiries, contact Rick Medeiros at 510-556-8517 or via email at [email protected].