#Japan #Tokyo #Earth Pharmaceutical #Nontan #bathing product

Discover the Joy of Bathing Together with Nontan Design

Earth Pharmaceutical Co., Ltd., based in Chiyoda, Tokyo, is thrilled to announce the release of a unique new bathing product in the acclaimed ‘Baskrin’ series. Set to hit shelves on August 20, 2026, this limited-edition product features a design collaborative with the popular children’s book character Nontan, celebrating 50 years since the character's debut.

In the fast-paced modern world, especially among parents in their 30s and 40s, the daily juggle of work, household duties, and childcare can turn bath time into a rushed, stressful chore. Many parents often feel overwhelmed by the need to hurry their children into the tub. Yet, the increasing number of dual-income families reveals a growing desire for quality time, with parents aiming to nurture meaningful interactions similar to reading storybooks.

Recognizing this pressing need, Earth Pharmaceutical presents a delightful solution. With the 50th anniversary of the beloved Nontan series approaching, there’s renewed interest in this character, making it the perfect time to introduce a bathing product aimed at enhancing family bonding. The Nontan Design Bath Cling features a playful package adorned with Nontan, enticing children to look forward to bath time, thereby easing the burden on parents and filling their homes with laughter and joy.

Product Features

1. Infused with Mineral Ingredients: The product contains sulfuric sodium minerals that help alleviate fatigue and cold symptoms, enhancing the bathing experience significantly. The warm water is designed to relieve daily stress caused by parenting and work.
2. Skin-Friendly Formula: Utilizing amino acids that remove chlorine from tap water, the bathing solution creates a gentle and soothing ambiance that is safe for bathing with infants (over 3 months old).
3. Pleasant Peach Scent: The “gentle peach scent” incorporated in the product creates a delightful atmosphere, promising a fun-filled bathing experience while encouraging parent-child interaction.

Product Overview

• - Product Name: Nontan Design Bath Cling with Peach Scent
• - Sales Name: BC Night C-P
• - Classification: Quasi-drug
• - Indications: Fatigue recovery, cold sensations, shoulder stiffness, back pain, nerve pain, rheumatism, hemorrhoids, skin irritation, heat rash, acne, chapped skin, chilblains, bruises, twisted ankle, and cold symptoms during pregnancy and postpartum.
• - Content Volume: 600g (approximately 20 uses, 30g per use)
• - Price: Open price
• - Release Date: August 20, 2026, available nationwide.

About the Nontan Series

The Nontan book series has been loved across generations since its first publication in 1976 by Sachiko Kiyonosawa, with a total issuance exceeding 35 million copies. With 12 million-seller titles, it has established itself as a staple in children’s literature. As the character celebrates its 50th anniversary in 2026, new releases and engaging exhibitions promise to further capture the hearts of families.

For more information, visit the official Nontan 50th Anniversary website: Nontan 50th Anniversary Site.

This exciting new product not only hopes to elevate family bath times but also seeks to strengthen the bonds between parents and children in an enjoyable way.